WebWave Website Builder Review: expert opinion and feedback

Feature-Rich Website Builder with a Great Free Plan

To evaluate the ease of use, templates, customer service, and value for money offered by the top website builders, we attempted to construct the same website on all of the available platforms.

Building your own website is now so straightforward that it’s almost simpler than opening a bank account. The days of needing a degree in computer science are long gone; with the abundance of website builders currently available, practically anyone can create their very own professional website that is also well-designed and runs without any hiccups. The only thing that needs to be decided is which website builder you should use. Since WebWave was first introduced in 2013, more than 180,000 people have used it to create their own websites; consequently, I figured that putting it to the test would be a good idea.WebWave Website Builder Review: expert opinion and feedback — 1

WebWave is a well-known website builder that allows users to easily create expert websites and online stores.

The fact that you can remove all of WebWave’s branding from your completed site, the fact that its templates are flexible, and the fact that it integrates Unsplash for free are a few of the reasons why I enjoy using this builder. In addition, WebWave regularly updates the website builder so that you have access to the latest and greatest features. These updates give you the ability to support websites written in over 43 different languages.

You run absolutely no risk by using WebWave to construct your website, which is great news if you’re on a shoestring budget. Having said that, the free plan does have some restrictions. If you want a website with your own domain name (as well as one that does not contain advertisements or branding from WebWave), you will need to select the Premium Plan, which is offered at a price that is not prohibitively expensive. If you have a small business and are looking to create your first website, this is an excellent choice for you to consider.


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60+ Free and Fully Customizable Responsive Templates

All of WebWave’s 60+ templates are free, unlike some website builders who only offer a small number of no-cost templates and charge extra for nicer premium templates. Additionally, they are all mobile-friendly. The drawback is that once you’ve selected a template, there is no way to change it.

Sample Templates

WebWave provides templates for a variety of needs. A blank template or one of the pre-made themes are both options. It includes a wide range of industries, including:

  • Business (e.g., construction companies, legal practices, architects, etc.)
  • Fitness and Beauty (e.g., fashion, beautician, doctors, etc.)
  • Interests and Hobbies (e.g., football team, band, etc.)
  • Education (e.g., school, kindergarten, etc.)

Customization of a Template

The complete customizability of WebWave’s templates gives you the freedom to alter them to suit your unique requirements. You can reorder page elements, alter the font and color scheme, and specify that certain layout components appear on every page.WebWave Website Builder Review: expert opinion and feedback — 5

Template Structure

The lack of category organization and the absence of keyword searching are two things I found disappointing about WebWave. The template you’re looking for can be found by scrolling down and continuing to click Show More.


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Excellent (Basic) Tools for Creating Your Website

The features that are included in WebWave are not going to blow your mind and are, in all honesty, fairly standard for website builders. The elements that you are able to add in its drag-and-drop editor, for instance, are not particularly complex. These elements include text, images, slideshows, icons, online stores, and videos.

Although it does not have all of the bells and whistles that are available on some of the more well-known website builders, it does have some features that set it apart from the competition.

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It is possible to add animations to virtually any element on your website; however, it is recommended that you do not overuse this feature as it may slow down the loading times of the pages on your website. You have the option to select animation effects such as fly in and out, fade in and out, reveal and hide, fold and expand in and out, and expand and fold in and out.


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WebWave makes it relatively easy for you to add third-party features to your website, such as Facebook comments, a Typeform survey, a LiveChat popup, or a Shopify store, for example. All that is required of you is to generate an embed code with the third-party app you’re using and then include it on your website as an HTML element.


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As users navigate through your website, the interactions feature in WebWave gives you the ability to choose which elements to display and which to conceal. You could, for instance, determine that a component of your website will only appear in the form of a popup window when a specific button on your site is pressed. Or, you could show a customer review when a visitor scrolls to a particular point on your website. This would be an alternative option.

Ease of use

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Drag-and-Drop Editor Has Snags and Difficulties

In spite of its drag-and-drop user interface, WebWave is not the most intuitive program to operate. Neither is it the most difficult, on the other hand. Although there are some aspects of WebWave’s interface that aim to make it more user-friendly, I probably wouldn’t recommend it to someone who is just starting out because it can take some time to figure out how to use it when you first start using it.

Settings Panel

In the settings panel, you can make changes to your website’s settings as well as its elements (such as its appearance, color scheme, fonts, animations, and so on) (thumbnails, SEO metadata, translations, and publication settings). The settings panel is very well organized, with menus that can be expanded and tabs that are simple to navigate between.

Panels of Layers

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The first thing that stood out to me about WebWave was how similar its interface is to that of Photoshop; in fact, it even has a layers panel that is modeled after Photoshop’s. You can duplicate, move, and delete layers in this panel, as well as make use of the layers feature when working with the interactions feature. When editing your website, layers can also be helpful because they allow you to hide elements, which allows you to compare how your website looks with and without certain colors or other additions. Layers also allow you to compare how your website looks with and without certain elements.

Guides and Tooltips

If you are having trouble understanding how to use the drag-and-drop editor provided by WebWave, you will find the guided tour feature to be very helpful. This feature walks you through all of the fundamental components of the website builder. There are also tooltips, which provide an explanation of the tools and how to use them. You can access these tooltips by hovering over the question mark symbol in the settings panel sections or by clicking on it.

If you don’t need to do much in the way of customization and just want to add your content to the pre-designed templates, putting together a website with WebWave is a fairly straightforward process. It is also simple to add fundamental components such as text and slide shows, and then to drag those components to the location on the page that best suits your needs.

Simply clicking the Create New Page button located on the website tab of the settings panel is all that is required to add a new page. Including images is also a simple process. You can choose an image from your existing library of images, search for an image on Unsplash, or upload a new image through the image library, which is organized in tabs for your convenience.

There is a button in the toolbar that you can click on to immediately begin the process of establishing an online store on your website. However, in order to get your online store up and running, you will need to go to the website of Snipcart, which is the e-commerce provider that WebWave uses to power its stores.

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You can get in touch with WebWave directly through the editor if you need assistance with your website. There is a “Help” button at the bottom of the editor that opens a popup window with additional information. During “business hours,” live chat is available to customers (although there are no details of specific times on the website, unfortunately). When you call outside of these hours, you will be prompted to leave a message, to which you will receive a response “within 24 hours.”

After having a conversation with one of the customer service representatives, I discovered that the wait time for a response was approximately 25 minutes. That is not the best or the worst thing that has ever happened to me, but it is also not the best.

You also have the option of consulting the knowledge base, which is stocked full of informative articles and step-by-step instructions for constructing your WebWave website. Although you are able to search for topics on the homepage of the knowledge base, the search button that is located in the top bar does not appear to work. Because of this, you will need to return to the homepage each time you want to change your search term.


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When compared to other website builders, the pricing structure of WebWave is surprisingly straightforward. If you upgrade to the Premium Plan, you will be granted access to your very own domain name as well as an ad-free website. In addition to that, you will be provided with a free email mailbox, an SSL certificate, a.com domain name, priority support, and free backups. If you build websites for other people, you have the option of purchasing a package; in practice, each website requires its own Premium Plan. You have the option of either paying with a credit card (any major credit card will do) or making an online transfer.

The free plan provides you with all of the features you require to construct your website. In contrast to other website builders, the tools in the editor are not categorized as either free or premium. You are permitted an unlimited number of page creations, as well as storage and bandwidth utilization. Additionally, you have access to free images via the integrated collection from Unsplash.

You get a webwave.me subdomain with the free plan, but it will be generated for you automatically, and you won’t be able to change it unless you upgrade to the premium plan. Because the automatically generated subdomain that you get for free is a jumble of letters and numbers that would look particularly unprofessional, it is imperative that you purchase a custom domain if you intend to use your website for commercial purposes.

If you already have some experience in the field of website construction, you will find that WebWave, which is an all-inclusive website builder, works very well for you. You can integrate your website with popular apps developed by third parties such as Shopify, and its user interface is not overly complicated to navigate. You have access to all of its features with its free plan, but the autogenerated subdomain is terrible, so it is highly recommended that you upgrade to the Premium Plan in order to get a custom domain name and a free SSL certificate.

WebWave Review: At The End

If you have some prior experience constructing websites, you would benefit from using WebWave because it is a comprehensive website builder. WebWave would work well for you. You may combine your website with popular apps developed by third parties such as Shopify, and its user interface is not overly complicated to navigate. You get access to all of its services with its free plan, but the autogenerated subdomain is horrible, thus it is highly recommended that you upgrade to the Premium Plan in order to have a personalized domain name and a free SSL certificate.

Techexplains Team

Techexplains Team

We are a team of digital marketing experts with years of experience in website builders. CRM tools, project management software helping businesses of all sizes achieve their marketing goals. We are writing about benefits of using SaaS for businesses, and sharing our top picks for the best tools currently available on the market. Whether you are a small business owner looking to streamline your marketing efforts or a larger enterprise seeking to improve your marketing efficiency, we hope that you will find this useful and informative.