The 11 best landing page builders

When the number of landing pages used by a company is increased from 10 to 15, there is a 55% increase in the number of leads generated.

That was stated in a HubSpot article that we read. And there is a great deal of logic behind it.

A landing page is the equivalent of a storefront in an online marketplace; it is the public face that is presented to visitors from all over the world. It should come as no surprise, as a result, that SaaS providers have developed a multitude of tools to produce landing pages that are perfectly optimized and appealing. The ones that are most effective will encourage site visitors to remain there and will convert a significant number of them into leads.

What components ought to constitute a landing page builder?

A landing page tool is primarily intended for use with single-page websites that, in exchange for access to free trials, eBooks, discount codes, newsletters, or other incentives to engage with the brand, request an email address from visitors.

This indicates that there are not a lot of items on the list of essential components. This device is required to have:

  • A user-friendly and straightforward application for creating websites.
  • A variety of call-to-actions, also known as CTAs, that can be customized to generate leads.
  • A collection of different design elements that can be combined to produce any desired appearance.
  • Instruments of marketing analytics that keep track of visitors, clicks, time spent on page, sites of origin, and so on.
  • The opportunity to establish a domain name that is unique to the brand.
  • A control panel that makes it simple and quick to make changes to your website.

Because the goal of landing page providers is to enable you to create a straightforward single-page website in thirty minutes or less, the builders that they create are not typically designed to be particularly complicated or feature-packed.

It is possible to teach yourself HTML and code your own website, or you could use a platform such as Wix, Squarespace, or WordPress; however, doing so will be a more difficult, expensive, and time-consuming process.

The specialized tools that we will describe further down simplify the process in the best possible way. If you only need one page to sell the service that you’re offering or if you have a new product that deserves its own simple website, you should be able to find something applicable to your situation in this round-up of resources.

11 best landing page builders

The eleven apps that follow are, in our opinion, the best ones currently available on the market. In the event that you do not have the time to read the entire piece, the following are the most important takeaways:

  • Webflow and Elementor are the best options for small businesses looking for low-cost alternatives.
  • The best all-in-one lead conversion tools are offered by Builderall and Unbounce respectively.
  • You can get up and running in no time at all with the help of Google Sites and Instapage.
  • When it comes to integrating with WordPress, Landingi and Thrive Architect are your best bets.

Let’s now take a more in-depth look at the top eleven landing page tools that are currently available.

Webflow

The 11 best landing page builders — 1

An easy drag-and-drop builder for images, textboxes, forms, and other elements is one of the best features of Webflow’s design interface, which is also one of its best features. You have easy access to switching between the mobile and desktop formats (in landscape and portrait orientations).

Because their CMS (Content Management System) lets content be edited directly on the page as opposed to being managed through complicated dashboards, updating it should not take very long. The content you create can have dynamically embedded elements added to it. These elements can be anything from slideshows to music or video.

There is support for automatically updating the site with content from a sister site, if that is something you want, and developers can access the JSON that is underlying your content management system (CMS).

A comprehensive set of ecommerce functions is also available, including support for payment platforms such as Stripe, Apple Pay, Google Pay, and PayPal. Email list integration can be customized, and elements of search engine optimization are performed automatically.

Because Webflow is a full website builder that competes with Squarespace and others, it may take some time to navigate to the components that are necessary to create a straightforward website that is based on landing pages. You are able to build any type of landing page you need in Webflow, including those for products, long-form sales, and advertising. Once you get the hang of it, you’ll realize that Webflow’s most important feature is its ability to be customized; it provides everything that you require.

They even provide something called the Webflow Showcase, in which users can clone the projects and templates created by other Webflow designers. In the Showcase, you will find a great deal of free landing page templates to choose from.

You are able to use Webflow as a free landing page builder; however, in order to launch on a custom domain, you will require a price plan. Choose between a site-based plan and a subscription model if you want to work at scale. If you only have one or two landing pages to build, a site-based plan may be sufficient.

Plans for websites cost anywhere from $16 (without a CMS) to $36 per month (all bells and whistles). The price will increase to $29 per month for up to 500 sales items or $212 per month for up to 3000 sales items if you opt to use your own domain for the checkout process.

When you sign up for an account-based plan, you get two trial projects with the free plan, up to ten projects for $16, and unlimited projects for $35 each month. You also have the option of purchasing a team package for $35 per user, which will allow multiple users to share the same dashboard.

Principal attributes:

  • CMS that is both easy to use and adaptable.
  • Editing can be done directly on the page using a straightforward user interface.
  • Integration of content that can be fully embedded.
  • Ecommerce options.
  • Flexible pricing plans.

Editing on the fly and design flexibility are its strongest points.

Elementor

The 11 best landing page builders — 3

You can quickly and easily construct a landing page that is optimized with the assistance of a plugin called Elementor. This plugin integrates with WordPress. Depending on how you look at WordPress, this can be considered both a strength and a weakness of the platform.

On the one hand, the requirement of a WordPress domain in addition to website hosting and an Elementor subscription on top of that can be a little bit annoying. On the other hand, this does make it possible for you to easily leverage all of the fantastic tools and widgets that are available on WordPress, in addition to its enormous database of templates, without having to get to grips with the sometimes inscrutable dashboards that underpin the parent system.

Using the drag-and-drop editor provided by Elementor, your landing page will conform to a predetermined pattern and include the following components:

  • An image, some text, and a call to action button make up the “top section.”
  • A navigation menu.
  • A section titled “About.”
  • A section labeled “features,” which can be used to generate a list of product advantages and is accompanied by a sizable image.
  • A gallery section that is capable of including video and icons for various social media platforms.
  • Form fields available for use in the construction of your mailing list.

It is a method that is effective, and Elementor offers a helpful guide on its blog that will lead you through the process step by step.

The free plan will generate a page that is fully functional, but you also have the option of upgrading to a single pro site for just $49 per year or adding more individual pages for up to $999 per year for an agency-level account with up to 1000 sites. Both of these upgrades are available.

There is also an ecommerce version available, which provides you with a collection of carefully selected widgets to assist you in developing an appealing and search engine optimized sales website in under an hour.

Principal attributes:

  • Easy formatting that is already done.
  • Themes and integrations for e-commerce websites.
  • 300 WordPress themes and more than 90 widgets are included.
  • The Pro package contains additional elements, such as a search bar, among other things.

The best option for: Saving money without compromising functionality.

Landingi

The 11 best landing page builders — 5

Landingi markets itself as one of the website creation apps that is simplest to use by claiming that it only requires five easy steps for users to be able to create their own landing page. The following is each of the five steps:

  • You can select from more than 300 different templates to use as a starting point.
  • Modify the template by including content (either your own or images from Landingi’s exclusive collection of more than 5000 free assets).
  • Pay attention to the CTA form because it has some options that are unique to it.
  • Edit the “thank you” page that will appear on your mailing list for new subscribers.
  • Publish your work, at first on a test domain and then live to the rest of the internet.

Landingi integrates with WordPress, and additionally, you have the option to add a custom domain. There is a wide variety of more advanced features available, such as an A/B testing tool for campaigns, a pop-up designer, and a builder for conversion funnels.

If you need to create a number of landing pages that are very similar to one another, the “one-click duplication” feature is a handy tool to have at your disposal because it enables you to make copies and then modify only the components that require it. There is onsite support for e-commerce, which is similar to what you’ll find on the majority of landing page websites.

PageInsider is an AI-driven analytical tool that checks how well optimized your site is in terms of search engine optimization (SEO) and user experience. This is one of the distinctive features that stands out. This is a useful tool that significantly increases the overall value of the Landingi package.

Pricing is more straightforward than that of other landing page builders, with three tiers: Create, which costs $55 per month, Automate, which costs $79, and Agency, which costs $149. However, because it is partially based on the number of unique visitors per month, you may be subject to additional charges on lower tiers if your website proves to be more successful than you anticipated.

Key characteristics:

  • Page editing that is both straightforward and quick.
  • pages that can be easily copied in order to work on a larger scale.
  • Features that are one of a kind, such as the A/B testing and the PageInsider AI.
  • A straightforward pricing structure with three tiers.

Page analytics and building multiple sites are where this tool shines.

Canvas by Wishpond

The 11 best landing page builders — 7

Wishpond’s Canvas landing page builder has received a lot of positive feedback from customers, with one CEO going so far as to use colorful language to describe how much he enjoys using it.

Canvas, much like Webflow, has a functionality known as drag and drop, which allows for the rapid creation of pages. Canvas places a strong emphasis on analytics tools, such as tracking views and lead conversions over time, among other similar metrics, which sets it apart from some of its other competitors.

It is even possible to create pixels for Facebook and Google, which can be used to track visits coming from other websites and social media campaigns. This is a great tool for building a marketing-driven site where you can determine and demonstrate what does and does not work. Integrations are available for Salesforce, Mailchimp (a tool for email marketing), Zapier, and others.

Wishpond is a company that offers a suite of different products, and one of those products is called Canvas. Their pricing strategy is based on the features and integrations that you want to make use of specifically. As a result, they strongly suggest that you schedule a short conversation with one of their salespeople to ensure that you purchase the plan that is tailored to your specific needs. There is a free trial version that can be downloaded.

Key points:

  • Drag and drop design interface.
  • Analytical tools of a powerful nature.
  • Integration with Google and Facebook for tracking traffic from third-party websites.
  • There are four different options for publishing the campaign, ranging from tabs on Facebook to unique domains.

Creating marketing campaigns that can be tracked effectively is where it shines.

Thrive Architect

The 11 best landing page builders — 9

Thrive Architect integrates with WordPress in the same way that Elementor does, enabling users to more easily create landing pages that take advantage of the adaptability offered by the parent platform. It also claims to be quick and easy to use in addition to putting an emphasis on conversions.

For time-constrained business owners who are interested in putting a new product or brand to the test, the combination of swiftness and openness may represent the best of both worlds.

Thrive gives users the option to create new pages using one of four different layouts: theme-based, blank, header and footer, or pre-built landing pages. The first and fourth choices offer the quickest routes to a slick and usable page, but the other choices allow for greater design flexibility.

When using an approach that is based on a template, you will first configure the pre-set elements, and then you will use the completed template as a foundation for the rest of your pages.

It is worth your time to look through the more than 300 landing page templates provided by Thrive Architect, even if you are only going to be creating a single landing page. This will save you a significant amount of time. A good number of their themes come with content slots that have been pre-set for you, and all you have to do is fill them with the media of your choice.

Each template consists of a collection of pages that are appropriate for the various stages of the conversion funnel. There are key design elements included that can be customized while still maintaining a sleek, pre-formatted framing.

Those without extensive experience designing landing pages or specialized training in design would be a good fit for the Thrive methodology.

Conversion tools that have already been pre-built, such as testimonial carousels, countdown timers, lead generation forms, and other marketing strategies. These can be easily inserted into existing pages to produce an optimized website with high conversion rates in a short amount of time.

Thrive Architect acknowledges the growing significance of marketing blogs by providing prefabricated components that can be used in the production of content that can generate conversions.

The best part is that you can install Thrive Architect on as many as 25 websites for the low, low price of just $19 per month.

Key features include:

  • Suites of pre-designed landing pages that are extremely polished.
  • Interface that is incredibly quick and easy to use.
  • A wide variety of conversion tools that can be slotted in.
  • Components for the creation of blogs that are simple to use

Best for: Value and blogging

Builderall

The 11 best landing page builders — 11

Builderall is not at all bashful about crowing about its accomplishments; the landing page creator that it offers is advertised as “the most complete and powerful digital marketing platform in the world!”

The aggressive marketing campaign continues with speed tests of their pages achieving a Pingdom score of 99 percent for desktop versions and 92 percent for mobile versions respectively (test performed on Builderall.com itself).

It should come as no surprise that marketing automation and the creation of sales funnels are two of Builderall’s primary focuses. The platform offers more than twenty pre-built sales funnels and marketing tools, some of which include “video sales letter,” “daily deal,” and “Membership VIP” options. If making sales is your primary concern, this could be a very lucrative course of action for you to pursue.

The extensive library of plugins that Builderall provides includes integration for chatbot automation, browser notifications, email, and SMS messaging. To put it simply, Builderall has optimized every method that you can think of to communicate with your customers.

It is probably accurate to say that the websites created with Builderall aren’t quite as pretty or design-oriented as the websites created with some of the other options on this list; however, if powerful conversion tools are what you’re looking for in the design of your landing page, then Builderall has them in spades.

There is a $1 trial version, and the full suite can be purchased for $69.90 per month. This is a surprisingly good value, given the more than 200 different applications that Builderall can be put to.

If all you need is a straightforward landing page to introduce people to your product, then you probably don’t need such a complex tool as this one. On the other hand, if you want to boost your sales and generate more leads, Builderall might just live up to its hype.

Key characteristics:

  • Graphical funnel creator with cutting-edge technology.
  • Drag and drop Site builder that comes with a variety of features.
  • Integrations of chatbots and SMS technologies.
  • Unlimited email list marketing.

The best use for it is as an all-in-one sales tool.

Google Sites

The 11 best landing page builders — 13

There is no one who ought to be more knowledgeable about developing sites that are optimized for search engines than Google itself. In order for it to function properly, you will need a Google account; however, if you already have one, this could be a fantastic opportunity for cash-strapped business owners to test out a new idea. Using Google Sites won’t cost you a dime.

The application is a component of the suite of tools provided by Google Docs; it has been on the market since 2008 and underwent a major redesign in 2016.

It is fairly simplistic, which is to be expected from a free app, but it is compatible with Google Maps, Google Drive, and a number of other proprietary software programs (though not AdSense campaigns, oddly enough). In addition to this, you can map your pages onto specialized domains as well.

The landing page builder offered by Google is straightforward. If all you need to do is generate a simple proof of concept page, it will take you no more than fifteen minutes to do so with this tool. However, you are able to use design elements such as embedded video from YouTube and image carousels, so it is not entirely simplistic.

It would be unreasonable to have excessive expectations for this Google landing page creator given that it is provided free of charge. At the time of this writing, there are only six different themes and 27 different fonts to choose from. Having said that, if you need to get a placeholder page out quickly and for no cost, there isn’t much that can compete with this.

What’s important:

  • Ease of Use and Rapidity of Action
  • It’s at no cost!
  • integrations offered by Google Apps.

The best choice when you need the quickest and least complicated free option available.

Carrd

The 11 best landing page builders — 15

Carrd is also free (to a certain extent), and it is custom-made for single-page websites. This makes it possible for you to concentrate without having to deal with hundreds of distracting additional features.

You have the option of beginning with one of more than a hundred pre-made templates, or you can start with a blank slate. Carrd specializes in designs that are clean, intelligent, and minimalistic. These designs are great for products that require a gentler approach to selling them.

However, when you are ready to turn those chill visitors into paying customers, you can choose from one of a dozen different call to action (CTA) templates.

Its free offering allows users to create up to three websites, each of which has full access to all of the platform’s features. This free offering could easily outperform the Google Sites alternative. You will, however, be required to upgrade to the $19 per month Pro version in order to make use of a custom domain, forms, widgets, and integrations with Google Analytics.

Seven days of free access to all of these additional options can be obtained by signing up for the trial.

Highlights:

  • Elegant and refined templates to choose from.
  • Integrating data from Google Analytics
  • Single landing pages that are sectioned and give the appearance of having multiple pages.
  • A variety of call-to-action (CTA) forms and portfolio templates for use in the construction of your site.

To achieve the best results, focus on elegant simplicity and a low-pressure sales approach.

Instapage

The 11 best landing page builders — 17

Instapage is a platform that has been used to create over a million landing pages, and it specializes in built-in collaboration, which allows your team to work together to update your pages. It boasts this impressive number.

One of their innovations, known as Instablocks, is a way to speed up the layout process without compromising functionality. These are pre-designed page elements that you can use across your site or on several sites. They are also editable on a global scale, which means that any changes made to one block will be immediately reflected in all instances of the block.

Take, for example, the scenario in which you want to alter the font of the “Contact Us” section alone. You won’t miss anything, and you’ll save a ton of time thanks to Instapage’s ability to make this modification as a global change in the Contact Us block.

The design library offered by Instapage is one of the most extensive among those we offer; it contains more than 500 different layouts that are arranged in accordance with the type of business being promoted.

Another key feature that attracts customers to Instapage is its lightning-fast page loading times, which are made possible by the company’s proprietary Thor Render Engine technology.

The only catch is the price, which is a premium of $199 per month. For this level of speed, collaboration, and ease of use, you pay for it.

Key points:

  • Unique collaboration-based interface.
  • Innovative design based on blocks.
  • Massive library of pre-made templates.
  • Extremely fast page rendering.

The best for: Rapidity, scalability, and cooperative working.

Leadpages

The 11 best landing page builders — 19

Another company that focuses specifically on speed is Leadpages, which has a Pingdom rating of 95 percent. There is no cap placed on the number of leads that can be collected with each subscription tier, and there are many features available to assist you in developing landing pages that have a high rate of conversion.

One of these features is the built-in Conversion Guidance that they offer. This technology provides a prediction of how well your page will perform given the design elements that you have included, the fonts and colors that you have employed, and so on and so forth.

Leadpages, just like a few of the other tools that have been discussed in this article, has a drag-and-drop functionality that includes design elements and widgets.

The application provides support for A/B split testing, which enables you to run effective campaigns. Additionally, the application integrates with a wide variety of services, such as Mailchimp, Google Analytics, Stripe, and Calendly.

You can sort the pre-designed landing page templates by popularity, use case, or conversion rate. There are hundreds of landing page templates to choose from.

Leadpages provides a particularly helpful collection of eBooks, webinars, and blog articles, all of which are geared toward maximizing the effectiveness of marketing campaigns. Prices start at $27 per month for a single site, go up to $59 for three sites, and then hit a high of $259 for up to 50 sites. You have access to a free trial of any tier for a period of 14 days.

Key characteristics include:

  • Library of Filterable Landing Page Templates
  • A/B Testing Is Being Done Here.
  • Conversion Guidance to assist you in improving the performance of your pages.
  • Integration with a wide variety of other marketing optimization and ecommerce tools.

Best for: Creating learning pages and providing customer service.

Unbounce

The 11 best landing page builders — 21

Unbounce is an option to consider if you want the capability to create virtually any kind of marketing campaign you can think of. If this sounds appealing to you, continue reading. Unbounce is a great tool for creating effective campaigns because it integrates with over a thousand tools (including an integration with Zapier that is built-in).

DTR is the name of one particularly ingenious innovation (Dynamic Text Replacement). Imagine that your product description uses the word “automobile,” but your customers in the United Kingdom are looking for the word “car.” When you use DTR on your pages, the word or phrase that best matches the specific search term that a potential customer used will be automatically substituted. This easy hack improves both the relevance of the page and its SEO.

In addition, Unbounce specializes in a wide variety of ingenious pop-ups and sticky bars, which are designed to assist in turning browsers into buyers. When a user has been on a page for a predetermined amount of time or after they have viewed a predetermined number of product pages, offers can be triggered automatically.

Unbounce stands out due to the sophisticated approach it takes to leveraging the behavior of visitors. Unbounce’s primary focus is on maintaining awareness of the surroundings at all times.

It is an ingenious collection of tools, and it is especially useful for SaaS providers and online retailers. The landing page templates and readymade designs available in Unbounce’s library can be customized to meet the needs of a wide variety of marketing initiatives.

Unbounce is a tool that was made specifically for use on a large scale, and it costs $80 per month for up to one domain and 20,000 visitors (500 conversions). Alternatively, you can go with the Scale plan, which costs $300 per month and gives you access to up to 3000 conversions, 15 domains, and 50,000 visitors.

Talk to Unbounce’s support team about their Concierge plan if you want an account with unlimited storage.

Important characteristics:

  • Massive library of campaigns that can be customized.
  • Product testing using A and B.
  • Pop-up and adhesive bar tools that are ingenious.
  • Improve your search engine optimization with dynamic text replacement.

Most effective for: SaaS sales and conversions.

Custom landing page creation with no-code

The 11 best landing page builders — 23

These no-code platforms all have one thing in common: they let you create sophisticated landing pages with a great appearance even if you don’t know how to code. They do this by providing you with templates, editors that let you drag and drop elements, and a great deal of guidance. In other words, they help you shorten the duration of that learning curve.

This rundown is sure to provide you with some useful information that can assist you in developing the polished landing page that your company merits.

Techexplains Team

Techexplains Team

We are a team of digital marketing experts with years of experience in website builders. CRM tools, project management software helping businesses of all sizes achieve their marketing goals. We are writing about benefits of using SaaS for businesses, and sharing our top picks for the best tools currently available on the market. Whether you are a small business owner looking to streamline your marketing efforts or a larger enterprise seeking to improve your marketing efficiency, we hope that you will find this useful and informative.