Squarespace Review: Pros, Cons and Verdict

Learn more about Squarespace

Squarespace is a website builder designed to make the task of creating a website quick, easy and affordable for creatives. With its latest version, it has become easier than ever before for users to make sitewide changes.

Squarespace scores high in our ratings, but it might not be right for everyone. Let’s take a closer look at who Squarespace is best for.

Who is Squarespace right for?

More than 3.5 million of Squarespace’s customers pay to continue using the platform after the 14-day free trial. They do so because they are satisfied with the quality of results that Squarespace delivers.

Anyone who loves design and wants their website to look great might like Squarespace. This platform is perfect for photographers, artists, and anyone else who needs a highly visual website.

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While Squarespace’s visual designs are a strength, this doesn’t mean that if your content is not already visually appealing or text-heavy, it may be difficult to make the most of its designs.

It’s also a good choice if you’re planning on selling a small stock of physical products, or only digital items. We don’t recommend it for very large or complex stores. Check out other tools to see if they might be better for you.

Blogging possibilities

squarespace blogging

Squarespace provides all the tools you need to blog with ease. If your blog is filled with images, it will be even more effective. You can have multiple contributors, share your blog posts with social media accounts, and manage your blog from your mobile device with the Blog App.

There are templates that can help you with your blogging efforts and make it easy to start.

Business

There are many small businesses that use Squarespace to build their websites – you can view some of Squarespace’s real-world customer websites on its “Our Customers” page.

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Squarespace is used by a wide range of businesses—from small start-ups to global corporations—to grow and promote their brands.

From its sleek design to powerful marketing tools, Squarespace provides a full package of tools to help your business grow.

Squarespace offers pre-designed templates that you can use to create a unique brand, as well as tools to make your life easier—including:

  • Email campaigns
  • Built-in website analytics
  • Ecommerce functions
  • Tools for SEO optimisation
  • Integrations with other tools like G Suite or PayPal

eCommerce

We reviewed how Squarespace performs for ecommerce sites relative to other platforms, and we found it offering the best of both worlds, integrating powerful ecommerce functionality with a sleek and attractive design.The result is a website builder which makes your products look outstanding, and it gives customers a clear idea of what they’re buying before they commit to the purchase.

It’s a great choice for small or growing stores that want to establish an immediate brand presence. In addition to its website-building features, Squarespace’s ecommerce plans offer useful automatic tools, such as inventory management and abandoned cart recovery.

By integrating your Square and Squarespace accounts, you can sell items online or in person and use the same inventory system. You can take credit card payments and have sales sent directly to your online inventory. Learn more about how you can use Squarespace and Square together in this short video:

Personal

If you’re creating a portfolio or photography website, Squarespace is an excellent choice for building your site. All of its templates are created in-house, and you can customize them however you’d like so that they fit your work perfectly.

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Squarespace provides hosting and design services for many different kinds of clients—restaurants, fashion designers, etc.

Will your website grow with your business?

Squarespace’s cheapest plan comes with unlimited storage and bandwidth, so you won’t have to worry about exceeding your quota. Also it offers a healthy mix of features, so you’re unlikely to need more than one upgrade.

Some other website builders charge transaction fees, or set limits on how many products you can list and sell. In contrast, Squarespace has no product limit and doesn’t charge any transaction fees — so you can make as much money as possible!

If you’re looking to build an ecommerce empire, however — which often requires significant investment in infrastructure and operations — you may want to consider other dedicated platforms, such as Shopify or BigCommerce.

Usability

Using Squarespace’s Editor

In the early days of Squarespace, some people thought it was too hard to use. User complaints about the editor ranged from simple frustration to absolute apathy. Some users claimed that it took a lot of time and effort before you could really get anything done with it — especially if you were new to this type of software. While such problems once existed, nowadays they’re a thing of the past.

Unlike some other drag-and-drop website builders, such as Wix, with Squarespace you can’t just drop anything anywhere — the platform has certain limitations that you need to work within.

It’s more structured, and takes a few minutes to get used to. But once you’ve explored it for a while the added structure will help keep your site design clean and tidy.

During testing, many users said they found this way easier to use than Wix—and much less overwhelming.

Even though Squarespace’s interface feels sleek and modern, it can be hard to navigate at first. It takes a few clicks to get used to the menu & find what you’re looking for, but once that happens it’s very fast.

squarespace editor example

The box outlined in red above will let you make changes to the layout, color scheme, and background image without having to leave the page.

Squarespace is a WYSIWYG editor. This means that while editing, your website appears in the editor exactly as it would appear once it’s published. Any changes you make happen before your eyes.

No experience with coding is required for you to create your own website. One of the greatest strengths of Squarespace is that it allows anyone to build a professional website, regardless of coding ability.

Creating a website in such a way that you are aware of the specific modifications you are making as you are making them is a very simple and straightforward method. In addition, as the results of our user testing have shown, you won’t be left in the dark while attempting to construct unique pages.

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The editor for Squarespace only requires you to choose the kind of page you want to make before presenting you with a wide variety of different formatting choices for that page.

Satisfaction of the Customer

When we say “research,” we don’t just mean looking at numbers and contrasting prices. We asked regular people to test out Squarespace and give us their honest feedback on their experience.

In general, Squarespace was very well received by our end users. Many of them emphasized the aesthetic benefits of the templates, and the majority of them thought that it was simple to create a website with a good appearance because of the structured editor. However, there are some users who feel that the editor could have benefited from more consistent prompts or tips that would guide them through the process of building their website.

When users were asked about the likelihood that they would recommend Squarespace to a friend or colleague, the builder received perfect marks.

Although the majority of people thought the editor was uncluttered and easy to use, some people were of the opinion that it could still take some time to become accustomed to its layout. In general, however, they were of the opinion that the builder really shines when it comes to design, as well as the features that are provided within templates.

Advice!

Do you not know where to begin? Try out the innovative Artificial Intelligence (AI) website builder that Squarespace has to offer. AI website builders are a great option if you are pressed for time, don’t have a lot of computer experience, or don’t have much of a creative streak. They will literally construct a website for you based on the information you provide, which may include the reason for your website as well as your preferences regarding the design of the website.

Once you have activated Squarespace AI by clicking the “Get Started” button, it will inquire as to the “goal of your website,” such as “Promote my business.” You will then be presented with the option to select a template from a selection of recommended templates, or you can have Squarespace create something unique for you based on your preferences regarding the font, layout, and images. The choice is all yours.

Pricing and Value for Money Options Offered by Squarespace

There are four different pricing tiers available on Squarespace, with prices ranging from $16 to $49 per month (billed yearly).

Every yearly plan includes unlimited storage and bandwidth, as well as a free custom domain and SSL encryption as standard features. You will be able to access additional features, such as ecommerce functions and promotional pop-ups, as you upgrade your account.

The Personal plan, which costs $16 per month and offers website features but no ecommerce functionality, is the most affordable option for using Squarespace. The most affordable plan for running an online store costs $27 per month and includes unlimited product options, free printing of labels, and a variety of other features.

Website Builder Plans

Instead of focusing on e-commerce solutions, Squarespace offers two pricing tiers for users interested in building websites:

  • Personal plan, which costs $16 per month and is billed annually and is ideal for establishing a new website
  • The best option for a developing company is the business plan, which costs $23 per month and is billed annually.

The Personal plan of Squarespace, which costs $16 per month, provides all of the tools necessary to create a website that is not only simple but also fully functional. In contrast to most other builders, which have a tendency to limit the features on their introductory pricing tiers, Squarespace’s Personal plan includes unlimited storage space as well as bandwidth.

The Business plan, which costs $23 per month, is designed specifically with commercial enterprises in mind. The business plan contains everything that is necessary for you to be successful if you are in the process of expanding your website and would like to begin selling a few items online.

Ecommerce Plans

You’ll need to sign up for one of Squarespace’s ecommerce plans if you want to take your online business to the next level. These are the two most expensive plans, as they have been specifically designed for the construction of online stores:

  • The Basic Commerce plan costs $27 per month when paid annually and is ideal for proprietors of modest-sized online shops.
  • The Advanced Commerce plan costs $49 per month and is billed annually. It is ideal for businesses with rapidly expanding storefronts.

Setting up an online store using the Basic Commerce plan will cost the least amount of money – just $27 dollars every month. It includes all of the features that are included in the Business plan, but there are no transaction fees and additional ecommerce features are added, such as a point of sale, customer accounts, and the ability to sell on Instagram.

Your best bet for launching an online store and getting your e-commerce business off the ground is to go with the Basic plan.

The most expensive and feature-packed option is the Advanced Commerce plan, which costs $49 per month to subscribe to. It includes all of the features that are included in the Basic Commerce plan in addition to enticing extras such as abandoned cart recovery, subscriptions, and advanced shipping options.

Is Squarespace a Good Investment?

Yes, in our humble opinion. Squarespace is not the most affordable website builder; however, the platform certainly delivers the goods in terms of quality. You receive excellent designs, features, and service for your money when you pay the monthly fee of $16. To us, that seems like a pretty good deal all things considered!

The lack of a free plan is the primary disadvantage of Squarespace’s pricing structure. This means that once your 14-day free trial has ended or if you want to publish your website, you will be required to commit and upgrade to a premium plan in order to continue using the service. When compared to other builders such as Wix and GoDaddy, which both provide free plans, this places Squarespace at a slight disadvantage.

Despite this, Squarespace’s plans are among the most affordable in the industry. When determining whether something is worth the money spent, one way to do so is to consider the features that come with it. For instance, Squarespace’s entry-level plan that costs $16 per month grants you unlimited storage space as well as bandwidth. In contrast, Wix’s entry-level plan that costs the same amount only grants you 3 GB of storage space.

To get started with Squarespace, all you need is an email address and a password. Unlike other website builders, Squarespace does not provide a free plan; however, it does provide a free trial period of 14 days for each of its paid plans.

When you are ready to select a paid plan, you have the option of purchasing an annual plan or using a discount code to save money on your subscription. There is also a 14-day money-back guarantee, which means that if you cancel your subscription within the first two weeks, you will receive a refund.

Squarespace’s Templates: How Good Are They?

An Overview of the Templates

When it comes to design, Squarespace excels. It was head and shoulders above the competition in this regard. One reason for this is that it comes with 113 templates that have been designed by professionals. In comparison to Wix’s collection of more than 500 templates, this may appear to be a very low number; however, Squarespace prioritizes the quality of its products over the quantity of them, and it does so very successfully.

Our customers were impressed not only by the aesthetic quality of Squarespace’s templates, but also by the high level of functionality that was included with each one.

However, despite the aesthetic strength of the templates, some users found it frustrating that features weren’t consistent across all of the designs. This was the case even though the templates looked great.

All of Squarespace’s templates are designed to meet the company’s standards of “great design, usability, and performance,” and it is included in your monthly subscription fee for you to preview and edit any template at no additional cost. Squarespace’s templates have designs that are modern, sleek, and stylish.

The vast majority of creatives that we’ve spoken to appreciate how Squarespace templates are designed to highlight visual elements. In fact, many of our users have commented that they “enjoyed the abundance of white space and simple, minimalistic layout” of our platform.

If you’d like, you can browse the templates available both by category and by industry. You can easily change the design and features of any template to meet your needs. Although each template comes with features and layouts that have been specially designed to match the industry that it was made for, you can use any template.

You don’t have to worry about missing out on any mobile visitors because all of the Squarespace templates are responsive to mobile devices (this is a major benefit considering that 74 percent of users are more likely to return to mobile-friendly websites!).

Design Personalization

The templates that come with Squarespace are highly adaptable, which means that you can easily personalize them to suit your needs. You can change the images, add and remove sections, type in text, and manage multiple pages at the same time.

Although it is not a “pure” drag-and-drop builder, you are able to drag certain elements around and reformat the image layout by changing your design settings. For instance, you could create a collage or make images overlap by using the design settings.

Squarespace, on the other hand, does not provide users with the same level of creative control that is available through Wix or WordPress. Because of the more regimented nature of its editing process, you won’t have the freedom to place elements wherever you like in the final product. Instead, you will need to work within the basic layout that the template provides you with. These restrictions can be annoying if you have a specific layout in mind for your website, but the fact that it is more difficult for you to make a site that is unattractive is one of the benefits that this provides.

Warning to all: Hi-res images

It is important to keep in mind that Squarespace operates under the assumption that you possess high-resolution photographs to fill the large image blocks that predominate in the majority of its templates. These blocks are what give Squarespace’s designs their eye-catching appeal; however, if you don’t have images of a high enough quality to fill the templates, you might have some trouble using the platform.

Because Squarespace has a partnership with Getty Images, you will be able to search through their collection of stock photos even if you do not have any of your own photographs. Some are free, while others (typically photographs taken by professionals) cost approximately ten dollars each.

If you have some knowledge of coding, you can go the extra mile and use those skills to customize fonts, colors, and backgrounds for a truly unique style. If you don’t have any coding knowledge, you can still go the extra mile. It is recommended by Squarespace that you only use custom code for changes that are more cosmetic in nature, such as these, because attempting to edit the layout of your site could have negative effects.

You can customize the text as well as the fonts, colors, backgrounds, images, and headings without having to write any code. You can add pages, manage your menu structure, and more. Since it is Squarespace’s mission to facilitate the successful implementation of creative ideas, it only makes sense to give users the flexibility to express their own unique aesthetic preferences within the platform’s templates.

Squarespace’s Instruments

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Although Squarespace excels in design, this does not mean that the company has ignored the importance of its features. After all, what use is a beautiful website if it can’t even perform the most basic functions?

On the other hand, a significant portion of this success can be attributed to the fact that Wix comes packaged with a substantial app market.

Squarespace provides a significantly more limited offering. On the other hand, this is yet another instance in which quality outweighs quantity: Because Squarespace’s features are all of the highest quality and can be applied to a diverse range of businesses, the platform offers something that will be suitable for virtually anyone.

In version 7.1 of Squarespace, a new Design panel was introduced, which makes it incredibly easy to modify the colors, fonts, and spacing across an entire website. Additionally, Version 7.1 enables you to add pre-built sections to any page, which enables you to create individualized layouts composed of text, images, and other forms of media.

In spite of this, a great deal of the functionality, such as marketing and SEO, has not changed at all between versions 7.0 and 7.1.

Social Media Integration

By linking your accounts from over 20 different social platforms, including Facebook, Twitter, Instagram, and YouTube, Squarespace makes it simple to spread the happiness that you feel. You can synchronize with Dropbox to gain easy access to photo collections, or you can import content directly to your site from social media platforms such as Instagram, Twitter, and others. You can even publish and host your own podcast on your website built with Squarespace, and then distribute it through services like Spotify and Apple Podcasts.

In addition to this, you can include social feeds on your website, which will make it simple for visitors to monitor all of your most recent updates in a centralized location.

SEO & Marketing

The acronym SEO stands for “search engine optimization,” and it is this process that raises a website’s position in the results of a search.

Squarespace has good search engine optimization, and each of its pages adheres to the best practices for SEO. It provides you with a wide range of capabilities, such as managing titles and adding keywords and alt text, which can help make your website easier to find on search engines like Google and Bing. In terms of performance in this category, Squarespace ranked in the top three of all of the website builders that we examined.

Having said that, there is always room for further improvement! If you’ve never dealt with SEO before, Squarespace isn’t the most user-friendly platform for beginners; as a result, beginners will need to be prepared to take a hands-on approach to the ranking of their website when using Squarespace. Even though there are guides to help you in Squarespace’s support pages, which offer a very comprehensive introduction to SEO, we would have liked to see some SEO best practice prompts in the editor when you’re building your site. This would have been more convenient for us. If you’re just starting out, this might seem like a lot of information to take in, so make sure to give yourself plenty of time to read everything.

Email Marketing

When it comes to marketing, you have the option to either integrate Mailchimp or use the all-in-one Email Campaigns platform that Squarespace offers in order to run email campaigns. You guessed it!

This in-house system is an excellent method for unifying your brand across all aspects of your website, from the homepage to the marketing messages you present to potential customers.

When you combine this with tools for SEO and integration with social media, the internet will truly be forced to take notice and sit up and take notice.

Squarespace Extensions

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You may add third-party integrations to your site with Squarespace Extensions, which is Squarespace’s version of an app store.

In spite of the fact that the vast majority of Squarespace’s capabilities are already incorporated within the platform itself, the company does provide an app store in case you wish to add any other features. You will find 24 carefully selected third-party applications (also known as ‘plugins’) in the Squarespace Extensions shop. These applications are designed to assist you in managing, growing, and optimizing your website.

Squarespace’s plugins are grouped into four primary categories:

  • Delivery and Processing of Orders
  • Finance
  • Sales and Marketing
  • Inventory and Products

You will find a variety of free and paid apps, such as Printful, Quickbooks, ShipStation, and TaxJar; therefore, even though the selection isn’t very large, you should still be able to find enough to give your website a boost!

Domains

People will use the address of your website to find you, which is known as your domain name. For instance, ours is websitebuilderexpert.com. You may easily acquire a domain from Squarespace, or if you already own a name, you can connect it to your Squarespace site.

If you subscribe to one of our annual subscription plans, we will provide you with a free domain name for an entire year. This only applies to the first year of registration, after which your domain name will be renewed at the going market rate.

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Through Squarespace’s streamlined process, registering your domain name is a breeze. Simply enter your desired website’s name, search for an available domain, and then continue on to the checkout page.

The cost of registering a domain in-house can range anywhere from $20 to $70 each year. This is more money than you would pay for a domain when purchasing it from a third-party registrar; nevertheless, you are paying for the convenience of doing so. Names with a higher level of specialization, such as example.legal or example.salon, command a higher price than generic domains, such as example.com.

Security

When connected to a Squarespace site, any and all Squarespace domains as well as third-party domains are provided with free SSL certificates.

Any information that is entered on your website will be encrypted thanks to the Secure Sockets Layer (SSL) technology. SSL is of utmost significance for websites that handle financial transactions, such as online retail outlets.

Squarespace comes with built-in security that helps secure your website from malware and other unwelcome bugs, as well as DDoS protection that assists in shielding your website from hostile traffic. (The term “Distributed Denial of Service,” or DDoS, refers to an attack in which your website is inundated with traffic in an effort to render it inaccessible to its visitors.)

Squarespace does not abandon you to fend for yourself; rather, it provides high-quality protection to ensure that your website remains unharmed at all times.

Restorations and Backups

Unfortunately, Squarespace’s editor does not come equipped with an automatic save function. Because of this, it is up to the user to keep in mind to click the “save” button on a regular basis. Why Squarespace does not automatically save your work for you when you use the editor is a mystery to us because it seems like such a fundamental feature to provide.

There is, however, no need to freak out because Squarespace allows you to recover deleted pages and blog posts for up to 30 days after they have been removed from your site. Squarespace will create backup copies of your website and store them on its primary and secondary servers. It will also store files on physical storage drives and disks that are stored off-site.

And if you edit on the fly from your mobile device, you won’t lose any of your work even if your internet connection goes down!

Event Planning

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The Squarespace Scheduling feature is a valuable tool for websites used for professional or small company purposes.

Have no fear if you manage a company that operates on the basis of scheduled appointments with customers! Squarespace has you covered with its Squarespace Scheduling tool, which was launched in early 2020 after Squarespace bought the online booking platform Acuity Scheduling. Squarespace Scheduling was established in response to Squarespace’s need to accommodate its customers’ scheduling needs.

Through the use of Squarespace Scheduling, it is incredibly easy for visitors to your website to book appointments and classes, with the availability of your time being clearly displayed. It also gives users the ability to pay online and reschedule appointments if they find that they need to.

What are your thoughts on the tools provided by Squarespace?

If you want to get an even better look at the things that Squarespace has to offer, click the button that is provided below. After clicking the button, you will be able to explore, learn more, or give it a free try.

Help & Support Offered by Squarespace

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In our investigation of companies that provide assistance and support, we found that Squarespace came out on top with a flawless score of five out of five. Why is this builder considered to be the king of this place? It all boils down to its limited yet high-quality selection of support options, which are as follows:

  • Real-time chat between Monday and Friday
  • 24/7 social media help via Twitter
  • 24/7 email support
  • Extensive knowledge base
  • Community discussion forum
  • Video tutorials

Because it did not offer phone assistance in the past, Squarespace was not eligible for a perfect score. Since this hasn’t changed, what else might be different? To begin, the knowledge base offered by Squarespace is often regarded as being among the very best currently available. It provides a large selection of high-quality, in-depth help articles, in addition to guides and video tutorials. This is the first location that we go to whenever there is a problem or a query, and we are almost never let down by what we find there.

Second, we really appreciate that Squarespace provides the same level of support to all of its customers, 24 hours a day, seven days a week, no matter what plan you’re on. Competing builders like Wix aren’t as simple; they let higher-paying customers skip the line and provide them with additional benefits like VIP phone support.

In conclusion, despite the fact that Squarespace does not provide a phone service, the company has incredibly quick response times for customer inquiries; in fact, you might have a solution to your problem in just a few seconds. Because of these advantages, we rank Squarespace higher than any other builder when it comes to its customer service.

Summary of Squarespace Review

We’ve looked at a lot of different website builders, and Squarespace has some of the most innovative and well-designed templates we’ve ever encountered. It is a powerful all-arounder that delivers on ecommerce features as well as website tools, and the quality of the product is evident in the extremely high score that it has received overall.

In the past, we had a lot to say about how difficult it is to use Squarespace, but these days, we don’t really have much to say about it at all. Building a website isn’t nearly as stressful as it used to be thanks to recent improvements that have made the user experience in general much simpler. Despite this, we continue to hold out hope that Squarespace will eventually introduce an autosave function.

Having said that, we do recommend Squarespace with the utmost confidence. During testing, it wowed both us and the participants in our research, and it earned an impressively high score on the “likely to recommend” scale from our users.

In general, we recommend Squarespace to anyone who wants a beautiful website that is loaded with features but does not require any knowledge of coding.

Because there is no free plan offered by Squarespace, the least amount of money you will need each month to maintain your website is $16. However, before committing to a paid plan, you can test it out for free for a period of 14 days to determine whether or not it meets your needs. You can also use a discount code by entering WBE when you check out to receive a 10% discount on your purchase.

Are You Excited to Get Started with Squarespace?

Because of its beautiful templates and extensive feature set, Squarespace is an excellent platform for creatives. But is it something that you should do? Find out by signing up for the free trial that lasts for 14 days!

Techexplains Team

Techexplains Team

We are a team of digital marketing experts with years of experience in website builders. CRM tools, project management software helping businesses of all sizes achieve their marketing goals. We are writing about benefits of using SaaS for businesses, and sharing our top picks for the best tools currently available on the market. Whether you are a small business owner looking to streamline your marketing efforts or a larger enterprise seeking to improve your marketing efficiency, we hope that you will find this useful and informative.