Squarespace review: limiting but beautiful website builder

Squarespace is most well-known for its professional-looking templates, straightforward section-based editor, and robust eCommerce features. These aspects combine to make the process of building a website with Squarespace incredibly quick and easy.

However, the simplicity of Squarespace comes at a cost, as the company is considered to be a more expensive provider. In addition to this, the freedom of design is severely constrained. Stunning in its own right, but with some room for personalization.

As a result, in order to determine whether or not Squarespace is worth your time, I have created my own website using the platform (I will provide a link in a bit). And to put it more simply, I had a great time participating in the activity. Squarespace is an excellent option for you to consider if you own a small business and are looking for a fast way to sell something online or promote something online.

In this review of Squarespace, I will be analyzing the features, pricing, ease of use, variety of templates, performance, and other aspects of the provider.

Cons and pros of Squarespace


  • Over 110 and counting multipurpose and responsive templates.
  • Free SSL security certificate included with all plans.
  • Unlimited capacity for storage as well as bandwidth.
  • Strong platform for online retailing.
  • Really simple to employ.


  • Constrained flexibility in terms of design.
  • There are some business tools that could use some additional development.

What kind of websites should use Squarespace?

There are a variety of tasks that call for the use of specific tools. The same can be said for those who construct websites. While a certain platform might be ideal for one kind of website, it might be completely ineffective for another. Now, let’s take a look at some of the primary obstacles that Squarespace overcomes and see how they did it.


  • Very simple to get up and running as a blogger.
  • It would be helpful if the blog editor focused more on the content and was easier to use.

Portfolio site

  • Lovely themes, which really bring out the best in you and your work.
  • Very image-centric; the use of media of a high caliber is essential for creating appealing portfolios.

Business site

  • Strong tools integrated into the platform for marketing, SEO, and other purposes.
  • You have limited access to third-party tools, and you are essentially locked into Squarespace’s ecosystem. Many tools brought in money.

ECommerce site

  • ECommerce platform that is easy to set up and geared toward novices.
  • There is an additional transaction fee for the $23.00 per month plan.

Squarespace as a blogging platform

Squarespace comes with a robust blogging suite that is very user-friendly and great for novices. It will only take one minute of your time, and then you will have an example blog that is complete with pre-made posts that are waiting for you to edit. I applaud it for being such a straightforward method of getting started, as it is the case here.

Nevertheless, there will be some restrictions, the majority of which are associated with the blog editor itself: it is not as powerful as some of the alternatives, and it provides fewer options for editing the content of the blog posts. Instead of making me think of a text editor, it makes me think of an editor for websites. Therefore, those who are accustomed to more sophisticated platforms, such as WordPress, may feel that its use is restricted.

Portfolios in Squarespace

When it comes to portfolios, Squarespace can be a fantastic choice, and it might even be the best option available anywhere in the industry. The explanation is straightforward: the portfolio themes offered by Squarespace are of the highest possible quality. They have a wide range of styles and are aesthetically pleasing, which places you and the things you’ve made smack dab in the middle of an exquisite stage.

However, the builder’s strategy, which heavily emphasizes the use of images, may be off-putting to some individuals. Your website will look professional if the images you use look professional. Before you log into your Squarespace account, you should therefore prepare your best camera.

Business sites with Squarespace

Squarespace will make every effort to win your company as a customer if you own a small business. Seriously, tools for social media marketing and custom post designs, email marketing, search engine optimization, and more combine to make Squarespace an excellent all-in-one solution for most business needs.

The problem is that some of these solutions will incur additional costs; alternatively, they may offer a free plan with extremely restricted features and then encourage users to upgrade. And it’s not like there are a lot of escape hatches for you to use from this situation. Because Squarespace takes the approach of a “walled garden,” it will be challenging to use tools that are not built by Squarespace itself. It is in your best interest to look into what Squarespace has to offer and determine whether or not you are interested in using the platform.

Squarespace for e-commerce

There are plans available through Squarespace that include eCommerce functionality. In this section of the platform, Squarespace also provides some third-party integrations, such as a tool for shipping management, the ability to print product labels, print-on-demand services, and more. A step-by-step setup process makes creating a store about as easy as it can possibly be, further enhancing the overall simplicity of the platform.

Be careful not to become dependent on the least expensive plan that supports eCommerce. The additional 3% transaction fee that is included in the $18 Business plan is certain to reduce the amount of profit margin that you generate. You will fare better by making an investment in a more pricey plan.

Pricing for Squarespace

The premium options provided by Squarespace can be purchased for a price that ranges from $16.00 to $40.00 per month when paid for annually. This is a price that is comparable to other options that are available on the market, and it is fairly reasonable.

There are four choices available to you:

  • Personal. Option that is straightforward for fundamental personal websites. $16.00/month.
  • Business. Optimization of the HTML/CSS code, more advanced analytics, and fundamental eCommerce. $18.00/month.
  • Basic Business. ECommerce platform that does not charge transaction fees, allowing for simple sales. $26.00/month.
  • Advanced Business. ECommerce platform that takes the needs of serious businesses seriously by including selling subscriptions and advanced shipping options. $40.00/month.

When you pay for an annual plan, you are eligible for the prices that are displayed. In the event that you choose to make payments on a monthly basis, the prices will go up significantly. The cost of the Personal plan will be $16 per month, the cost of the Business plan will be $26 per month, and the cost of the eCommerce plans will be $35 and $54 per month, respectively.

In addition, there is no free service provided by Squarespace. The only plans available to you are the more expensive premium ones. However, if you don’t feel like paying before trying it out, you can always take advantage of the free trial that’s available for a period of 14 days. There is no need for a credit card!

There are a total of four different Squarespace web hosting plans, and each one offers a little bit more than the one before it, making the overall feature set a fairly reasonable one. Because hosting and domain names are included in every Squarespace plan, this platform is a comprehensive choice for website creation.

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You have the ability to test out the majority of these features, as there is a free trial period of 14 days for each website that you create.

However, even if you use that time wisely, you won’t be able to fully publish your website and start getting visitors because it will only be accessible to people outside of your organization through a link that is randomly generated, and it will also be password protected.

This will come in handy in the event that you are making modifications to the design and require additional feedback from a third party.

The website will be saved on the dashboard at the conclusion of the trial period, but it will no longer be editable; instead, it will simply remain there in the hope that the user will upgrade to a paid plan.

Therefore, let’s look into upgrading and seeing what else Squarespace has to offer for the other aspects of our site.

But which course of action should you take? During this assessment of Squarespace, I came to the following conclusions:

  • Choose the Personal plan if you are looking for a straightforward platform on which to showcase your creations or write a blog. You won’t have access to any advanced analytics or marketing tools with this plan, but if you don’t have any plans to turn your website into a business, it’s a great option to get started with. The eCommerce features are missing from this plan as well.
  • It is possible that the Business plan will appear to be a pretty good choice for smaller businesses. In the end, the clue is in the name! With this plan, you will be able to sell an unlimited number of product options online as well as accept donations. Despite this, I would advise you not to go that route.

Why? There is only one explanation for this. But the scale of it is quite impressive.

Squarespace will charge you a transaction fee of 3% of the total amount of each transaction that goes through your site. And while that may not seem like much, keep in mind that even a meager income of $500 per month will immediately increase your monthly plan from $18 to $35. To run a company in such a way is not, my dear friends, an example of sound business practice.

In its place, I would recommend going with one of the Commerce plans.

The transaction fee is waived and new options are available for your website when you upgrade to Basic Commerce, which costs $26 per month. These new options include customer accounts and powerful eCommerce analytics.

The most expensive plan is called Advanced Commerce, and it costs $40 per month. This plan gives users the ability to sell subscriptions, as well as add advanced shipping options, abandoned cart recovery, and advanced discount capabilities.

Which of the two is superior?

A price hike of $14 per month for the addition of only a few additional features may not seem like it is worth the money to you. True! However, for many well-established companies, spending an additional $14 per month to keep more customers, as well as to provide them with improved shipping options and discounts, will be a fantastic deal. One of the situations in which a website builder offers excellent value for the money despite the fact that it is not the least expensive available option is presented here.

For online stores that are just starting out, I highly recommend Basic Commerce. If your business is already well-established, you should look into Advanced Commerce right away.

In general, there are three Squarespace hosting plans that are worth your consideration, and you can find additional information about pricing, cost, fees, and discounts in our comprehensive review of Squarespace’s pricing.

The Personal plan is an excellent option for a standard website that is not related to a business, whereas the two Commerce plans will offer varying levels of features that are suitable for eCommerce businesses of varying sizes. Because of the enormous transaction fee, however, I am unable to recommend the Business plan to anyone because it is such a poor value.

Is it simple to use Squarespace?

  • How to Set Up – this part is not difficult at all. You will be presented with a setup menu that is simple to comprehend, where you will select your template, site name, and category; after that, you will be ready to go.
  • Make Your Website – there is a possibility that a fairly limited grid system will restrict your freedom. Nevertheless, there are a great many alternatives from which you can select so that everything is personalized according to your preferences.
  • In charge of your website – the vast majority of the information that you’ll require will be presented on a single page, which, as a side note, also serves as the location from which you can edit the content on your website. It is without a doubt one of the most effective dashboards available today.
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The simplicity of use is Squarespace’s primary selling point, and boy, does it show. Everything is extremely streamlined, which makes the process of setting up and editing as easy as it possibly can be. Additionally, some of the more persistent issues have been resolved. The only thing that might raise some questions is the restrictive grid system that the builder uses.

To tell you the truth, I’ve spent the past few years putting a wide variety of incredible website builders through their paces for research purposes. As a result, I’ve had the chance to work with Squarespace since 2018. To the point where I was given the chance to investigate its developer platform, I cannot express how much I appreciated it.

During that time, I was exposed to several different versions of Squarespace, and I found that it had a lot of charm. But for all of the previous Squarespace options, going all the way up to Squarespace 7.0, I had a lot of criticism for the way the platform made its editor look good, but act a little stupid.

And I never stopped harping on that point to anyone who even pretended to listen to me.

Sometimes something has to be a little ugly in order to be useful.

Squarespace, however, didn’t stay still and continued to roll out updates. Squarespace has been working hard to release the editor’s updated version, simply dubbed 7.1, during the year 2020.

The most recent Squarespace 7.1 version is superior to all earlier versions, including the 7.0 version. There aren’t many things to be unhappy about, and everything is very simple to use.

You can use it to create a website for your business or an online store, but it’s ideal for artists to showcase their portfolios.

The simplicity of Squarespace I could tell you, but to make this Squarespace review as thorough as possible, I’ll also demonstrate. At this point, we shift from discussing theory to engaging in some practice.

I used the platform to create a test website for you. Click on an image to view it in its entirety.

Using Squarespace for the first time

The initial phases of creating a website with Squarespace adhere to a very straightforward and uncomplicated set-up procedure, delaying the more tedious administrative tasks until a later stage.

When I initially started doing research for my Squarespace review, the first screen that I was taken to was a location where I could choose the template that I wanted to use.

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There are approximately 110 different templates available for use, with more being added on a consistent basis.

These are separated into a total of fifteen categories, ranging from photography to events and weddings and covering every conceivable topic in between. There is also a section for “My Favorites,” which enables you to find a template that you have used in the past in a very short amount of time.

After selecting the design I wanted to use for my website, I was taken to a screen where I could give my site a name, and then I was given a brief tutorial on how to edit the site and add pages.

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Site editor for Squarespace: Making concessions for simplicity

On the website preview, the side panel will have all of the information that you will ever require to edit your site displayed in an orderly fashion for you.

There are nine different options available for selection in this menu panel, and some of those options are Pages, Design, Commerce, and Marketing. In addition to those, there are additional options, such as Analytics and general site settings, in addition to an option for Help.

But I want to focus specifically on the design in this section. Squarespace’s design can be broken down into two distinct categories: global design (which is applied to the entire site), and page design (editing each page by your specifications).

The “Site Styles” editing option provided by Squarespace is extremely helpful for global design. Through the use of the style editor, you are able to make changes to the buttons, fonts, colors, and animations on your website. On your website, you will be able to easily maintain a consistent style if you do it in this way. That is something that, if done by hand, would be quite challenging to accomplish.

You can get to this by selecting “Design” and then selecting “Site Styles” from the drop-down menu that appears.

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The level of customization goes beyond what I can demonstrate with just a few pictures. For all of the headings, paragraphs, buttons, and other components of the page, for instance, a different font style and size can be selected. In addition, Colors provides you with a variety of premade color schemes that can be customized to match the colors you select.

Therefore, this is how the overall design operates. Next up is page editing, so let’s get to it.

Simply entering the Pages menu will allow you to make changes to the pages themselves (cool!). You will be provided with a selection of demo pages that have already been made and can be edited, replaced, or removed entirely.

You will be able to edit each page of your website by selecting the page you want to change, then selecting “Edit” from the options that appear at the very top of the page. This structure for your entire website will be displayed to your left.

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Previous versions of Squarespace suffered from a condition known as “flat-design-itis,” which meant that the editor’s design was so simple and uncluttered that it was actually challenging for the user to work with. In the early part of the year 2020, when Corona was still just a variety of beer, I remember frantically searching through Squarespace for a way to add a new component. At the time, Corona was not yet a brand name.

A little bit of time has passed, and this Squarespace review just can’t write this kind of content any longer. That issue was resolved almost immediately thanks to the platform. The editor has a lively tone, and their work is simple to read and comprehend.

To simplify matters, the entirety of the Squarespace building system can be disassembled into sections and blocks.

In their most basic form, sections are composed of multiple content block arrangements, which you are free to rearrange, add to, or remove in order to give the section the exact appearance you desire.

When you select “Add section,” you will be brought to this menu where you will be given the opportunity to select precisely what it is that you want to include on your website. There is a wide variety of content that can be displayed, including text, image layouts, and even a contact form.

After that, while you’re still within the sections, you’ll see a simple plus sign that you can click on to add some specific additional information. I refer to these as “blocks.”

In addition to the options for the content blocks, there are also options that allow you to do things such as embed your Instagram profile, Twitter profile, SoundCloud link, and a number of other options.

Now, what is it like to put all of these different sections and blocks together to create a website that actually works? It’s a case of hit and miss.

Although it has a reputation for being a drag-and-drop builder, Squarespace’s editor is actually quite restrictive. You are not free to position any element wherever you like; rather, you must work within the confines of the grid that has been provided to you.

I discovered two reasons why this is actually a pretty good idea, despite the fact that it may appear to be a negative (and to some, it most certainly is!).

  • The utilization of the grid lessens the likelihood of bungling the design. A lot of us, including myself, are not design experts, and a carefully selected grid helps to make the websites just a little bit less chaotic.
  • The grid makes it possible to have a seamless experience when browsing on a mobile device.

The second point is the one on which I would like to elaborate a little bit more. It shouldn’t come as a surprise to anyone that mobile browsing is extremely popular; in fact, there are some markets where it is even more significant than desktop browsing. Therefore, even if your website was developed on a desktop computer, it still needs to function perfectly on mobile devices.

You do not have to be concerned about any of that because the grid is there for you. The website will undergo a conversion process on its own. In point of fact, you can immediately access the mobile version by clicking the “Mobile View” button that is located in the top right corner of the editor.

The editor interface itself is a shared experience, which means that any changes you make to the desktop site will be reflected automatically on the mobile site as well. This is a useful feature for new users or simply those who want an experience that is appealing and consistent regardless of the platform they use.

If you are an experienced designer, you may find that neither this system nor the grid building system are your preferred options. It is straightforward to use, but has a lot of restrictions; it is up to you to decide whether or not those are desirable qualities.

Squarespace’s navigation and dashboard

When moving on from the process of designing your website to the process of building your business, there is one immediate thing that is worth noting: the menu that I used when editing the website is the same menu that is available to you. It is a different approach than using a platform such as Wix, which maintains a strict separation between those two aspects.

Let’s take a step back for a moment: if you click on the Squarespace logo in the upper right-hand corner, you’ll be brought to the primary Squarespace menu. It will display all of your websites and also give you the ability to create brand new ones.

Additionally, updates to your permissions, billing information, and general settings can be made here. The account setting menu on the top right will handle everything that happens behind the scenes, while the Domains tab on the top will show you all of your existing domains and allow you to buy some new ones.

To cut a long story short, I believe that Squarespace has an extremely user-friendly interface. even to the point of being impermissible

The builder simplifies everything and cramps an absurd amount of functionality into just a few pages that are kept to a minimum in appearance. If you are used to using other platforms for building websites, you might find this method to be borderline unintuitive. However, if you are just starting out, you will find that this is an excellent way to go about doing things.

To say that Squarespace is the Apple of website builders is an understatement.

Squarespace customer support

Even though Squarespace is designed to be as user-friendly as possible, there is still a possibility that you will experience some difficulty while attempting to construct your website using this platform. In the event that this occurs, Squarespace provides a wide variety of support options. There are many different things available, such as help guides, a forum, and even online webinars; all of these things can assist you in becoming more proficient with Squarespacing.Squarespace review: limiting but beautiful website builder — 13

In addition, if your issues are more operational in nature and you require immediate assistance, Squarespace also provides support options in the form of email as well as live chat. If you choose to communicate with us via email, you can do so at any time; however, it may take a few days before you get a response.

This is only possible during the specified opening hours for the live chat feature, which are currently from 4 AM to 8 PM Eastern Daylight Time (EDT).

In order to conduct this review of Squarespace, I put their customer support to the test by making a straightforward but crucial request for a high-resolution video.

My assumption was that Squarespace, which markets itself as a hub for photographers and other types of content creators, would be able to provide a speedy response to my inquiry because of the functionality of the platform.

And in fact, they have. In spite of the fact that I discovered I am unable to add 4K footage, the response was clear, and I was able to sort everything out in about two minutes.

In conclusion, there is a comprehensive knowledge base that can be accessed in the event that you would prefer to simply have all of the necessary information presented in written format. The Help Guides are a compilation of articles that provide information about the functionality of Squarespace as well as step-by-step instructions on how to complete various tasks.

My experience with Squarespace’s customer support led me to conclude that the company excels in this particular area. The comprehensive Help Guides and outstanding live chat support are to thank for the fact that I was never in a position where I had questions that could not be answered and never had to resort to searching the internet for solutions.

And to conclude this whole thing, I have to say that I was quite impressed with how simple it is to use Squarespace. Because it places an emphasis on simplicity in everything that it does, it is likely to be enjoyed by novices.

Squarespace templates

  • How many sample forms are there? Over 110 professionally designed templates are available for use on Squarespace. These templates are organized into 15 categories.
  • How do they appear? Really, really awesome! This is not a website builder that offers 5 great themes and 500 awful ones; rather, each of the themes caters to a specific market niche, but none of them seem out of place.
  • How much are they? Zero, nada, zilch, nada. You will have access to all 110 templates at no additional cost, regardless of which plan you select from the entry-level to the top-end options.
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At the time of this writing, Squarespace provides 110 different templates, which are categorized into a wide variety of subheadings such as “Photography,” “Local Business,” “Weddings,” “Entertainment,” and many more. No matter which plan you select, you are not required to pay a single cent to use any of these templates in any way, shape, or form.

Personally, I’ve grown to adore the look and feel of Squarespace’s templates, and every review of Squarespace that I’ve ever read has echoed this sentiment in exactly the same way. The designs adhere to a fully responsive structure while retaining a contemporary, modern, and refreshing aesthetic. And despite the fact that some of them might appear to be identical to one another, there are always small touches and variations that make them all look different. It should come as no surprise that Squarespace is considered to be one of the top website builders for photographers; the platform’s elegant and contemporary themes bring out the best in high-quality photography.

In addition to that, websites that are considered fashionable these days look like that. The days are long gone when a respectable website was required to glow like the neon sign outside of a dive restaurant.

It is very helpful that the templates are categorized in the way that they are, because Squarespace has done a fantastic job of actually fitting the design with the category that each template belongs to. There is nothing that is out of place because there are only six templates in the Entertainment section, and each one is ideal for the specific field that it serves. This is the place that you should go if you want a place to show off your new music or tell the world about the new game that you are developing; you should not go anywhere else.

You need not be concerned that the website will end up looking too much like those of other Squarespace users. Because you can select from dozens of different sections and blocks, any one of these lovely templates can be customized to include a pinch of your special seasoning blend.

There is also a section titled Popular Designs, which compiles all of the most recent and widespread trends and displays them for you in a single location. This is an option to consider if you do not wish to limit your selection to only that which pertains to your company.

However, since I’ve already gone on for far too long, I’ll just stop babbling and let the images of the Popular Designs do the talking.

People in the audience who are more perceptive than others have probably noticed something that is quite similar about these themes, haven’t they?

Large, eye-catching images take center stage in Squarespace’s design templates. Therefore, they will only function properly with imagery that has a high resolution. Since a low-quality image or simple block colors do not have the same feel as those extremely high-resolution shots, you may find that the template loses some of its charms if you do not have access to your own high-quality images. This is because the template was designed to work best with your own high-resolution images.

In the event that you intend to make use of stock photographs instead, then you are in luck! You can find a high-quality stock image for virtually anything you can think of within Squarespace’s pretty sizable and extensive image gallery, which is provided by Unsplash. In that case, you should probably take a look at the image library that you already have.

To put it another way, Squarespace offers a wide variety of themes, all of which have a very contemporary appearance. The one and only drawback is that you will need to accompany it with some pictures of a very high quality.

Squarespace’s business capabilities

  • Selling online. You won’t have to pay any transaction fees when you use Squarespace’s eCommerce solution to conduct online sales once you upgrade to the Commerce Basic plan, which costs $26 per month.
  • Analytics. Squarespace has you covered when it comes to analytics because it offers both in-site analytics that are provided by Squarespace as well as the option to connect a Google Analytics account.
  • Marketing, blogging, and SEO. Squarespace places a strong emphasis on its own features in this area; as a result, power users may experience some difficulty, while novices should have no problems using it.

Squarespace provides its users with access to a comprehensive range of business features. eCommerce is particularly powerful, and it’s pretty much the only area where Squarespace accepts assistance from third-party integrations. This makes eCommerce particularly powerful.Squarespace review: limiting but beautiful website builder — 17

Everywhere else besides that, it makes use of its very own built-in options. They are pretty good, but they have some limitations, such as being hidden behind a paywall or just being made to be as straightforward as is humanly possible.

Squarespace eCommerce

Over the past few years, there has been a significant increase in the demand for eCommerce platforms, and Squarespace has been working very hard to fulfill this demand. When it comes to eCommerce, some website builders have traditionally treated it as an afterthought, delegating “serious clients” to “serious platforms.” Squarespace is giving it their all by providing a fairly powerful solution that is accessible directly from the dashboard of their platform.

Finding an option labeled “Commerce” in the dashboard is all that is required of you to get started.

When I initially began experimenting with the Squarespace commerce, I was taken to a brief five-step setup guide. It was helpful for Squarespace to determine what components were required for my own online store. The questions ranged from what kinds of products do I want to sell to how many different kinds of products do I want to have. You have the option of selling digital products as well as physical ones.

After that, the only things left for me to do were the two remaining steps, which were to add some products to the inventory and connect a payment gateway.

Adding products to your store is a breeze thanks to the “Inventory” option that is located on the commerce menu of your Squarespace website. You can also upload your inventory in bulk from a CSV file to that location, which is helpful if you are transitioning here from another platform.Squarespace review: limiting but beautiful website builder — 19

Now, this overview page has left me with a bit of a puzzled feeling. I decided to throw Squarespace a curveball when I was setting up my website and my eCommerce by telling them that I am a musician who wants to sell their music online. Why? Because there was no category for items connected to music, I had no choice but to go with the “Other” option as my selection.

As a result of this, Squarespace not only added some vinyl records to my store page, but it also included some branded t-shirts in the mix. This came as a complete surprise, but it was a very welcome one!

The two primary items that I intended to sell were already there for me to sell; all I needed to do was go in and manage the particulars of the sale. This significantly reduces the amount of work that needs to be done by me.

You won’t even have to worry about putting together the checkout and payment pages because Squarespace handles all of that for you. In the Squarespace commerce settings, you can, of course, customize everything to your liking if that’s what you want to do.

And even though most of the Squarespace stuff (discount codes, shipping, and gift card functionality) is handled internally by Squarespace, there is still a somewhat decent amount of third-party Squarespace commerce tools that you can use.

From product label printing to solutions for managing shipments overseas, and plenty of other things in between, there is a large selection of them available to choose from. You will be required to make an additional payment for some of these choices; however, this should be anticipated.

To my surprise, however, the business and online sales tool that Squarespace itself provides is probably my top pick in this space. This feature, which is known as Squarespace Scheduling, is an excellent method for keeping tabs on all of your scheduled appointments. Clients are able to make their own reservations, make payments online, and reschedule appointments on the fly; you are not required to do anything at all.

However, it will cost extra, just like many of the other business and eCommerce tools that are available on Squarespace; the pricing for Squarespace Scheduling plans begins at $11 per month.

Overall, Squarespace commerce is excellent. It is not a “watered down” version of something that is truly good; rather, it is something that is truly good in and of itself.

And even when there are some gaps in what the platform itself can provide, such as customer feedback, print-on-demand capabilities, intelligent stock management, and more, Squarespace provides a sufficient number of third-party extensions to ensure that everyone is happy.

Analytics for Squarespace

It is essential for an online business to have analytics, as the ability to track and measure what is successful and what is not is crucial to the operation of the business. In addition, while conducting research for this review of Squarespace, I discovered two different methods by which this information can be tracked: via Squarespace’s own platform or via Google Analytics.

The standard analytics that are provided will display information regarding traffic, such as the number of views your website received, the locations from which they originated geographically, and which pages are the most frequently visited.

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The second section, which focuses on your online store and is only available on premium plans such as Commerce Basic and Commerce Advanced, shows essential data such as the number of sales, the total revenue made, and which products are selling well. Premium plans are the only way to access this section.

There is also something that is known as a Purchase Funnel. This will display how the customer ended up purchasing your product, including which pages they visited, how long they spent on each page, and other relevant information.

You also have the ability to connect your website to Google Analytics, the leader in the industry when it comes to tracking information from websites in an extremely detailed manner. This is the method that is used by professionals, so selecting this alternative is a good choice if you are looking for expert advice.

Overall, not bad. The fact that you are able to make use of Google Analytics is, without a doubt, the single most important aspect of this situation. However, the fact that you can also use a reliable option that you have in-house makes it that much more satisfying.

SEO and blogging on Squarespace

SEO (Search Engine Optimization) may be a buzzword, and its death may have been prematurely announced for years now, but the logic of it stays the same – it means optimizing your website and its content to look good for and on search engines. In other words, it is important to keep SEO in mind. In addition, in order to accomplish this, you will need two things: content as well as some effective content optimization.Squarespace review: limiting but beautiful website builder — 23

Therefore, let’s get started with blogging, shall we? The blogging tools provided by Squarespace are very easy to use. Simply select the option to add a new page, then navigate to the Collections menu and select “Blog” from the list of available options.

You have the ability to edit your post there; the editor is functional, but I found it to be a little bit cumbersome at times. It is an experience comparable to that of building a website; however, it is not quite like using Google Docs or WordPress, where you can concentrate primarily on the content of your website. The text is not neatly separated into paragraphs, and the process of applying various edits is not as straightforward as it is on some of the leading options currently available on the market.

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Editing for SEO, on the other hand, will be very straightforward and practical. I was able to quickly locate the SEO option section after accessing the post settings. This section allowed me to input all of the essential data that was associated with the post.

And if you want to make some global changes to your site’s SEO, there is a section in the Squarespace web hosting editor that is dedicated solely to SEO. You can find this section on the side menu.

There is a link that takes you to Squarespace’s very own SEO checklist on that page. It provides some helpful fundamental information regarding the necessary SEO practices, such as adding site titles and SEO page descriptions, among other things.

And if you want to make some global changes to your site’s SEO, there is a section in the Squarespace web hosting editor that is dedicated solely to SEO. You can find this section on the side menu.

There is a link that takes you to Squarespace’s very own SEO checklist on that page. It provides some helpful fundamental information regarding the necessary SEO practices, such as adding site titles and SEO page descriptions, among other things.

Is it true that Squarespace has good SEO? Well, the search engine optimization (SEO) in Squarespace is not particularly advanced, which is not necessarily a bad thing if what you’re looking for is precisely that: the basics.

However, a significant portion of the research that is keyword-based can be accessed by simply connecting your site to Google Analytics. This can be helpful for beginners who are just getting started.

Squarespace is still missing a few key features that other website builders, such as Wix, provide, despite the fact that it is one of the best website builders for search engine optimization (SEO).

You are able to manually add verification tags from Google and other search engines to your website using Wix. You are also able to edit your robots.txt files in order to specify which pages Google should crawl through and which pages it should not crawl through.

Even though this is more advanced functionality that is required primarily of power users, it still would have been nice to see Squarespace make a few more attempts to improve this area. Aside from that, you did a reasonably good job.

Social media integration

Maintaining a positive profile on social media is really quite important because this is where a lot of businesses get their start, and this is also where they either become successful or fall into irrelevance.

There are a few social media integrations available through Squarespace, which can assist you in integrating your website with social media.

The usual suspects are present, including social share for blog posts and new products to your store, as well as share buttons that you can place anywhere on your page to enable users to rapidly share your site with their friends and colleagues through various social media platforms, such as Facebook, Twitter, LinkedIn, and so on.

For the reason that there is something that is marginally more interesting. I personally adored the functionality of the Cover Page, which allows you to showcase the content of your social media accounts on the website, effectively turning your social media accounts and website into extensions of one another.

There are also some more traditional functions, such as customized sharing that is triggered whenever a new post is made on your website.

I was also pleased to see the addition of Facebook Pixel, a feature of Facebook ads that enables you to add a code to your website that provides Facebook with information that helps it evaluate the effectiveness of your advertisements and track how well they are performing.Squarespace review: limiting but beautiful website builder — 27

You can also use the integrated Unfold utility, which enables you to rapidly create and share Instagram stories for your newest and most impressive products. This functionality is available to you.

In general, Squarespace performs well when it comes to the integration of social media; therefore, if your business model is based on it, you should consider using this platform.

Email marketing

Everyone has had some experience with marketing through email. That’s because the strategy is successful. If you want to inform visitors about a sale or a new post on your website, or if you just have something really important to say to them, you should have a way to contact them through emails.

With an integrated feature for Squarespace email campaigns, this builder makes it simple to take advantage of the many benefits offered by email marketing services.

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Staying true to its “lovely-templates-for-all” roots, Squarespace provides users with access to a variety of pre-made themes. This allows your emails to appear extra crisp even in the most basic of inboxes:

Squarespace email campaigns come with their own set of pricing plans, each of which includes a different level of support and features, so unfortunately, using this service will cost you money.

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You will have access to 3 campaigns each month, with a total of up to 500 emails sent each month when you pay an additional $5 per month on top of your plan’s base cost. You will also receive the ability to track your emails through the Analytics page when this feature is activated. After that, the cost is $10, $24, or $48 per month, depending on the package (all when paying annually).

The further you progress in the plans, the more rewards you will receive. For example, if you sign up for the Max plan, which costs $48 per month, you’ll have the ability to create an unlimited number of campaigns, each of which can contain up to 250,000 emails. If you sign up for the Core plan, which costs $10 per month, you’ll have access to Email Automation, which will make it much easier to send a large number of personalized emails.

Is it reasonable that Squarespace chooses to restrict access to this feature behind a paywall?

I’ll defer to your judgment on this one, but after looking at a number of different website builders, I can confidently say that this is the norm in the business world. Builders such as Wix and GoDaddy, for example, both provide this option as a paid extra for their customers. Therefore, we shouldn’t be surprised by this.

Email for business

In addition to Email Campaigns, Squarespace also provides a feature known as Professional Email, which enables website owners to generate an email address that shares the same name as their domain.

This professional email feature is available on Google’s email platform, Gmail; to use it, all you need to do is use your brand-new email address in conjunction with a separate Google account.

And if you sign up for either of the Commerce plans or the Business plan, you will automatically be able to get this for free for an entire year after you make your first payment.

But happiness won’t stay with you for very long.

You will be required to make payment after the first year has passed. You have the option of paying $72 for the entire year or $6 per month if you go with the monthly payment plan. There is no discount for paying the annual fee in advance.Squarespace review: limiting but beautiful website builder — 33

Is it worth the trouble? It most certainly is if you intend to use your email to communicate with other people on behalf of your company and if you have such plans. Professionalism, on the other hand, does have a price tag attached to it. And the cost is only $6 per month.

Squarespace performance

Website builders have a well-deserved reputation for being sluggish and cumbersome. The pages typically load rather slowly as a result of all the individualized images and elements that are design-focused.

However, the hosting offered by Squarespace is pretty solid. Your data is stored on servers located all over the United States by the company, and the overall performance from American locations is actually not terrible and is on par with the modern industry standards.

In order to provide a conclusive verdict for this Squarespace evaluation, I put my page through GTMetrix, a tool that evaluates the loading speed of websites as well as the overall performance of the platform.

The website completely loaded in less than three seconds, which is within the recommended range for industry standards according to Google. This is a reasonably credible result given that the page loaded in just under a second when I checked it in real life. [Citation needed]

There were no major issues to report regarding the performance of the Squarespace hosting, with the exception of the fact that the website was considered to be a relatively large file, and that servers could have been further optimized with some additional caching.

But apart from that, I’d say it’s in pretty good shape. The performance of a website builder’s product is typically an area in which they struggle the most, but Squarespace does fairly well on the test.

Squarespace alternatives

Even though Squarespace is an excellent option for the vast majority of users, there are those who would benefit more from trying out another platform. If you’ve decided that Squarespace isn’t the right choice for you, the following are some of the best alternatives.


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Zyro is best known for being one of the cheapest website builders available on the market. It provides over 130+ responsive and modern templates that can be used for any purpose, a drag-and-drop editor that is both functional and simple to use, and many features that are geared toward businesses, such as eCommerce functionalities. The best part is that the prices begin at just $2.69 for the first month.


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Gator is yet another very affordable and user-friendly website builder that can be utilized by both novices and experienced users alike. The builder starts at just $3.46 per month and includes all the essentials, such as a free custom domain, an SSL, and eCommerce functionality. Even better, you have the option of manually constructing your website or using Gator’s artificial intelligence site generator to have it done for you.


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Wix has you covered if you place a high value on design flexibility while also placing an emphasis on ease of use. It provides excellent editing options for users of all skill levels on two different platforms, the traditional Wix editor and the new Editor X, which enables much more control over the code and elements of your website. These editing options are available on both platforms. In addition to that, there is a sizable collection of apps available.

Squarespace review. The conclusion

In general, I enjoy using Squarespace, and after reading this review of Squarespace, I’m coming away with mostly positive impressions. Your preferred website-building experience is the single most important factor in determining whether or not you will.Squarespace review: limiting but beautiful website builder — 41

You are kept under close supervision by Squarespace on purpose. The editing capabilities are restricted, as is the SEO, so you can only change (or destroy!) certain aspects of your website’s identity. Even the add-ons are limited, and most of them are designed for online storefronts; however, Squarespace controls everything that has to do with the construction and design of websites. Probably just to check that everything is operating in harmony with one another.

And when done together, it is effective.

This is the most Apple-like experience there is when it comes to building websites on the market. Users have a restricted amount of freedom, but in exchange, they are rewarded with an exceptional user experience. It also has decent eCommerce capabilities in addition to robust business and marketing tools. The templates are fantastic.

As a result, to bring this Squarespace review to a close, I will say that you should go with Squarespace if all you need is a website that is easy to use, looks professional, and can be assembled in a matter of minutes. This is not the one for you if what you seek from an editing experience is one that is laser-focused on your needs while still allowing you complete creative control over the outcome.

Squarespace FAQs

Is Squarespace expensive?

Squarespace’s prices are comparable to those found elsewhere in the industry. The most affordable plan is $16.00 per month, while the most affordable eCommerce plan is $18.00 per month. You can also make use of a free trial that lasts for fourteen days in order to test out this platform.

Does Squarespace work well for new users?

If you’ve never built a website before, Squarespace’s helpful setup guides and user-friendly website editor are a winning combination that will allow you to create a professional-looking site quickly and easily, even if you don’t have any experience in the field.

Can I add code to Squarespace?

On your WordPress website, in addition to HTML and CSS, you can edit JavaScript. The embed blocks, the CSS editor, and the basic code blocks are available on all plans, but the more advanced options are only available on the Business plan and higher.

Is my domain and content owned by Squarespace?

No. If you have a domain that was purchased through Squarespace or registered for free through Squarespace, even if you cancel your service, you will still own the domain. The same is true for the content you produce.

Is Squarespace a division of Square?

No. Squarespace and Square are separate companies. It’s just a coincidence that their names are so alike!

Are Squarespace websites safe?

Yes. Sites that are hosted on Squarespace automatically receive free SSL certificates, which helps to improve site safety. This prevents hackers from stealing information from your site’s visitors and customers or impersonating you and using their accounts.

Techexplains Team

Techexplains Team

We are a team of digital marketing experts with years of experience in website builders. CRM tools, project management software helping businesses of all sizes achieve their marketing goals. We are writing about benefits of using SaaS for businesses, and sharing our top picks for the best tools currently available on the market. Whether you are a small business owner looking to streamline your marketing efforts or a larger enterprise seeking to improve your marketing efficiency, we hope that you will find this useful and informative.