Review of Webflow: A Powerful Tool for Visual Website Design and Development

There is a good chance that you are familiar with Webflow if you are a freelance designer or if you work in an agency. This San Francisco-based company is supported by some significant funding thanks to its participation in the Y Combinator startup accelerator program. In point of fact, they recently secured $140 million in Series B funding, on top of an earlier injection of $72 million, which has assisted them in growing their user base to over a million users across the world.

What sets Webflow apart from other website builders is the intuitive drag-and-drop interface. Webflow is in the rather unique position of being able to offer a product that is geared toward designers, in contrast to other platforms, which typically market themselves to users who have less technical expertise. They are able to do this by utilizing a solution that is powerful enough to convert high-spec designs into fully functional websites, but it does not require the use of coding.

Because of this similarity, Webflow has been compared to WordPress quite frequently over the course of its existence. On the other hand, they assert that they have many advantages over them, including a greater degree of creative freedom, improved site security, and an easier to use interface.

As longtime WordPress users, that immediately piqued our interest; as a result, let’s find out if Webflow is really up to the challenge of competing with WordPress.Review of Webflow: A Powerful Tool for Visual Website Design and Development — 1

Summary of the Webflow Review

Not every website builder is created equal, and Webflow is not one of them. To give just one example, it eliminates the need for website designers to “hand off” their designs to website developers entirely. It is therefore ideal for designers and advanced users who want to create a site on their own but require more design freedom than what traditional site builders such as Squarespace or Weebly can offer. This makes it ideal for designers and advanced users.

The product itself is comparable to the combination of a website builder and a content management system. You have full control over the design and construction of fully responsive websites, and you can also make adjustments to the appearance of the mobile versions. It is not necessary to install any plugins in order to make site-wide changes because you can do so directly within the visual editor.

In this regard, the approach taken by Webflow is comparable to the one taken by Wix Editor X, despite the fact that we find it to be somewhat more complicated. However, Webflow is much simpler to use than WordPress and offers a significantly higher level of intuitiveness.

One more significant distinction between Webflow and WordPress is that Webflow can host your website for you. Therefore, there is no requirement for you to use your own hosting provider (or use the more limited

In addition, in contrast to WordPress, Webflow places a significant emphasis on customer support. They provide a large number of useful resources in their Webflow University, which includes a user forum, courses, video tutorials, and articles.

Who should use Webflow?

  • Designers, users with advanced technical skills, or those who are willing to roll up their sleeves and put in the effort to learn a system that is just a little bit more complicated are good candidates.
  • Users who want more customization options than what is available with a traditional website builder, but who still require some assistance, are the target audience for this type of website builder.
  • Teams that are required to collaborate with other groups, including customers. You are able to create Team areas within your Webflow account, which allows you to share your website project with others and grant them permission to view, make suggestions on, or edit the content of the website.

Pricing for Webflow (Plans for the workplace)

  • $0 — Starter

Build up to two different website projects. No code export.

  • $19 — Core

You have the ability to export your code and create up to ten different website projects.

  • $49 — Growth

The ideal plan for independent contractors or designers, as the number of projects that can be created is not limited. Added bonuses and functions.

The prices that are displayed represent the monthly cost of an annual subscription to one of Webflow’s Account plans.

Pricing Options for Webflow

The pricing structure of Webflow can be difficult to understand at times, but it is helpful to know that the company provides two distinct types of plans, each of which can be customized to meet your requirements:

  • Their Site plans are designed for users who need only one site, and they permit you to connect a custom domain to your account.
  • Workspace plans are intended for use by freelancers and agencies that require multiple websites, but they do not include hosting or a personalized domain name by default.
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Site plans from Webflow

Their Website plans begin with the Basic plan, which costs $12 per month, and go all the way up to bespoke pricing at the enterprise level. There are also eCommerce plans available for you to choose from in case you require an online store.

You are able to construct two different projects with the free version that comes with the Starter Workspace plan. However, if you want access to more advanced features such as exporting your website or embedding custom code, you’ll need to upgrade to one of their premium plans, which start at $19 per month.

Webflow: Pros and Cons


  • Access to your source code as well as a great deal of leeway for site customization. Webflow provides you with complete control over the design of your website, including its layouts, responsiveness, styling, and interactions; this is some seriously potent stuff. In addition, you have the ability to embed your own HTML code and export the code for your website. You are never obligated to stay!
  • Excellent for working with customers. Ideal for use in the creation of websites for paying customers. You can even bill your customers directly through Webflow using the Account Plans, and you can add a markup to the total amount.
  • A wealth of supplementary sources of information. Because the tool isn’t exactly self-explanatory, Webflow offers a wide variety of resources through their very own Webflow University. These resources include courses, videos, articles, and a user forum.
  • 99.99% Strictly Guaranteed Availability. Webflow, in contrast to any other website builder, provides a Service Level Agreement that guarantees a very high level of availability (SLA). This means that if they don’t meet it, they are obligated to give you a refund.


  • Not beginner-friendly. The fact that this tool is so powerful and adaptable comes at the cost of requiring a certain level of technical expertise from its users before they can become proficient with it (or else, the time to dedicate to learning it).
  • Pricing confusion. Because there are so many options and plans to choose from, it can be difficult to determine which one is the best one for you. If you need a bit more advanced features with, for example, a business website or blog, it can also get quite pricey for you.
  • There are only a few built-in functions and integrations. There are some features that aren’t yet integrated, such as a multilingual website and user logins, but you can put them on a wishlist for when they become available.

Rating Specifics

Ease Of Use

The editor has a UI very similar to that of Photoshop and a wide variety of editing tools. Because of this, utilizing it is somewhat more challenging than utilizing other website builders. It’s possible that new users, and even more experienced ones, will find it overwhelming at first. Webflow, on the other hand, offers its users a wealth of support material in the form of video tutorials, articles, and a forum in order to facilitate the most seamless beginning experience possible.


There are free templates that can be used, but the vast majority of them require payment to access (similar to WordPress or Shopify templates). Even so, there is not a particularly large selection to choose from, even though the majority of them have a contemporary appearance.

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Obviously, utilizing a template is not the only option available to you when working with Webflow. Alternatively, you can construct a website from scratch or use a preset and modify it according to your preferences. However, the level of customization is much more difficult than with the majority of website builders.


When you have a free plan, your website will have an advertisement in the bottom right-hand corner of the page. Advertisements are bypassed on premium plans.


English is one of the languages that can be used for the interface. It is possible to have a website that supports multiple languages, but doing so requires some technical labor.

Your Own Domain Name (E.G. .Com Or .Net)

You have the option to connect to an external domain provider or purchase a domain directly through Webflow. This is an option beginning with the Basic plan, which costs $12 per month. Additionally incorporated is SSL. Although email hosting is not directly offered, it is possible to integrate with an external service such as Google Workspace or Zoho Workspace.

Depth Of Navigation

You can create a dropdown menu in your navigation bar as well as save subpages within folders in order to organize the pages on your website. There are typically no limitations placed on the amount provided, unless it becomes absurdly excessive. If you choose to host your website on Webflow, you have the option of adding up to 100 static pages and up to 10,000 dynamic pages, depending on the plan that you purchase. The creation of CMS collections provides a workaround for situations in which you require more than 100 static pages. However, it is somewhat more difficult to explain.


Because they appear to place a greater emphasis on hands-on, DIY customization, they don’t really provide any built-in widgets in their products. Nevertheless, there are directions on how to incorporate various integrations (e.g. with PayPal, calendar tools etc).

Mobile App

There is currently no mobile app available, and using a mobile device to make edits to your website is not an option.


Webflow’s editor includes a built-in online store functionality that users can use to sell their wares. With the free version, you can determine some settings; however, if you want to start selling, you will need to purchase one of their eCommerce plans in order to get started. There is an automatic calculation of taxes, the ability to accept payments through PayPal and Stripe, and the ability to sell digital goods.

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Webflow provides a range of features and tools to help users optimize their websites for search engines, including Google. Some of the key SEO capabilities available in Webflow include:

  1. Customizable URLs: Webflow allows users to customize the URLs for their pages, which can be important for SEO because search engines use URLs to understand the content and structure of a website.
  2. Page titles and meta descriptions: Webflow enables users to set the title and meta description for each page on their website, which are important elements for SEO because they help search engines understand the content of a page and display it in search results.
  3. Page content: Webflow provides a range of design tools and features that enable users to create high-quality, informative content for their pages, which is an important factor for SEO because search engines use the content of a page to understand its relevance and value to users.
  4. Image optimization: Webflow provides tools for optimizing images, including the ability to specify alt text for images, which helps search engines understand the content of an image and can improve the visibility of a website in search results.
  5. Sitemaps: Webflow allows users to generate sitemaps, which are lists of all the pages on a website that are designed to help search engines understand the structure and content of a website.

Overall, Webflow provides a range of features and tools that can help users optimize their websites for search engines and improve their visibility in search results.


It is possible to create a blog with Webflow; however, in addition to designing the blog, you will also need to manually integrate any additional features, such as media, comments, and social sharing, among other things. In the end, this not only affords you a great deal of flexibility in terms of customization options, but it also requires quite a bit of effort on your part.Review of Webflow: A Powerful Tool for Visual Website Design and Development — 9

Visitor Statistics

Webflow provides a range of analytics tools and features that enable users to track and understand how their websites are performing. Some of the key website analytics features available in Webflow include:

  1. Traffic analysis: Webflow allows users to track the number of visitors to their websites, see where they are coming from, and understand how they are interacting with the site. This can be useful for understanding which pages are most popular, identifying trends in website usage, and identifying opportunities to improve the user experience.
  2. Conversion tracking: Webflow provides tools for tracking conversions, such as form submissions or e-commerce transactions, which can help users understand how effective their websites are at converting visitors into customers or leads.
  3. Heatmaps: Webflow offers heatmap tools that enable users to see how visitors are interacting with their websites, including which elements they are clicking on and where they are spending the most time. This can be useful for understanding how users are navigating a website and identifying opportunities to optimize the user experience.
  4. Site speed: Webflow includes tools for analyzing the speed of a website and identifying opportunities to improve performance. Faster websites tend to rank better in search engines and provide a better user experience, so optimizing site speed is an important factor for SEO and user engagement.
  5. Mobile optimization: Webflow provides tools for analyzing the performance of a website on mobile devices and identifying opportunities to optimize the mobile user experience. This can be important because more and more users are accessing the internet from their phones and tablets, and search engines often give priority to websites that are mobile-friendly.

Overall, Webflow’s analytics tools and features provide users with a range of insights into the performance of their websites, which can be useful for optimizing the user experience, improving search engine rankings, and increasing conversions.

Contact Forms

It is possible to create forms in Webflow that are fully customizable by using the editor. You will have complete control over the fields, design, and behaviors of the forms you create. These can also integrate with tools provided by third parties such as Zapier.

Password Protection & Member Areas

Using a password, you are able to restrict access to a single page, multiple pages, collections, or even your entire website. Even the look of the page that protects your account with a password can be customized. It is currently not possible to create user logins for visitors to your website using Webflow; however, you can add a “Teams” section to your Webflow account so that you and other members of your team can collaborate on projects.

Newsletter Tool

Although there is no newsletter tool included, you are able to integrate with third-party email marketing services such as MailChimp, GetResponse, and others.

Add Html Code

Users have the ability to insert HTML code through the editor’s embed feature. Be aware, however, that in order to do this, you will need to subscribe to a paid plan.

Unlimited Storage Space

When it comes to available space for storage, there are in fact no boundaries. Restrictions could only be implemented if an excessive amount of data was being transferred, which, according to the support team at Webflow, is not something that typically occurs.

Backups & Restore

You can save and restore an older version of your website thanks to Webflow’s built-in backup function, which allows you to save and restore previous versions of your website. You have the ability to save up to 2 backups with the free Starter plan, but with the Premium plans, you have an unlimited number of backups available to you.


Webflow offers several ways for users to get support and assistance with their website design and development projects.

One way is through the Webflow Support Center, which is a comprehensive resource center that includes a wide range of articles, tutorials, and other documentation to help users learn how to use Webflow and troubleshoot any issues they may encounter.

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In addition to the Support Center, Webflow also offers a community forum where users can ask questions and get help from other Webflow users and experts. The forum is a great place to find answers to common questions and get advice on best practices for using Webflow.

Finally, Webflow also provides email support for users who need more personalized assistance or have more complex questions. Users can submit a support request through the Webflow Support Center, and a member of the Webflow team will respond to their query as soon as possible.

Webflow University

Webflow University is an online learning platform provided by Webflow that offers a range of educational resources for users who want to learn more about website design and development. The platform includes a variety of video tutorials, courses, and other resources that cover a wide range of topics, including design principles, HTML and CSS basics, responsive design, and much more.

Webflow University is designed to be accessible and easy to use, with resources that are suitable for users of all skill levels, from beginners who are just starting out with website design to experienced professionals looking to improve their skills and knowledge. The platform is organized into different tracks, each of which focuses on a specific topic or skill, making it easy for users to find the resources that are most relevant to their needs.

In addition to the video tutorials and courses, Webflow University also includes a range of other resources, such as project templates, design assets, and helpful tips and tricks. These resources are designed to help users learn more about website design and development in a hands-on, practical way, and to give them the tools and skills they need to build professional-quality websites using Webflow.

Fun Factor

Your level of experience will determine whether or not you will find using this website builder to be enjoyable (or endurance). Users with more experience are more likely to value its adaptability and the variety of customization options available. On the other hand, novices will require some instruction before they can understand how the editor functions. However, it is wonderful that they provide a lot of material that can be helpful.

Webflow is an excellent tool that offers a wide variety of possibilities because it combines the powerful CMS features with those of the more traditional website builders. It is possible for it to act as a facilitator for experienced users and professionals who want to move away from WordPress and toward a solution that is simpler. On the other hand, users with little to no prior experience might be discouraged by the sheer volume of work that is necessary to launch a website.

Is it easy enough for me?

If you want to get the most out of Webflow, it is recommended that you have a solid foundation in technical knowledge. This requires familiarity with a typical content management system (CMS), as well as knowledge of CSS and HTML, as you will be making use of these when building your website.

Despite this, we feel obligated to point out that Webflow does a respectable job of providing you with the assistance you require, regardless of the level of experience you possess. They accomplish this in a number of ways, the first of which is by giving you access to an interactive tutorial that is tailored to your current level of expertise (which they will inquire about when you sign up for the service), as well as by offering resources in abundance through their Webflow University (lessons, videos, forum etc).

You can also watch tutorial videos directly from within your editor, which enables you to do so even while you are making alterations to your website. Because of this, utilizing Webflow as a tool can be difficult; however, on the positive side, you receive more assistance with Webflow than you would with many other platforms.

The use of templates as well as customizations. How to spruce up your online presence

There are three distinct approaches to developing a website using Webflow, and they are as follows:

  • The blank canvas — getting started from square one.
  • Utilizing a model as a guide — you have access to more than a hundred distinct templates to choose from. Some are free, but you have to pay for the vast majority of them (prices start at $19).
  • Utilizing a setting from a preset — this is essentially the beginning of the layout with a “skeleton” that you can modify in any way that you see fit.

On the other hand, if you already have a website built on WordPress, you can import that website directly into Webflow. This option is available to you.Review of Webflow: A Powerful Tool for Visual Website Design and Development — 13

Review of Webflow: Conclusion

It’s possible that Webflow is the right tool for you if you struggle with the constraints that come with traditional website builders but don’t want to deal with the hassle of development-intensive platforms like WordPress.

It is ideal for individuals who want more options for customization than you would get with platforms such as Wix and Weebly, as it provides the advantages of both Wix and Weebly. Because changes are made with a visual editor rather than with code, we find it to be a solution that is easier to understand than WordPress, despite the fact that it comes packed with a lot of features. This is due to the fact that the visual editor is used.

Where are their areas of weakness? The integration of additional out-of-the-box features, such as user logins and multilingual websites, would be very much appreciated by us. In addition to this, their pricing structure could be explained in a bit more detail.

Consequently, despite the fact that we do not believe that WordPress’s boundless selection of themes and plugins will be surpassed any time soon, we believe that Webflow provides an alternative that is less complicated but just as capable – and some pretty formidable competition.

Do I need a website builder like Webflow?

Advisable, if

  • You’re a designer, developer, or marketer who requires the robust capabilities of a content management system to be presented in a visual editor.
  • You want to create websites for customers in a professional capacity.
  • You are interested in experimenting with a platform besides WordPress.
  • You need a wide variety of configuration choices, but you shouldn’t have to completely code your website.

Not advisable, if

  • You have no experience at all and are looking for a website builder that is simple to use.
  • You are interested in getting access to a market or store for apps.
  • You need a diverse selection of extensions that are already built-in.
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Can I make money off of my Webflow website?

When using Google Adsense, you have the option to embed your own custom code. You can also build ads within Webflow itself if you upgrade to a paid plan.

How does Webflow fare when it comes to web accessibility?

Because Webflow is making significant headway with regard to accessibility, we’ve made it a higher priority for evaluation than the majority of the other website builders that we’ve looked into. You can ensure that your website complies with the most recent policies and standards by providing its own accessibility checklist, auditing tools, resources and tutorials, and even ready-to-go elements that are fully accessible via keyboard and screen reader.

Techexplains Team

Techexplains Team

We are a team of digital marketing experts with years of experience in website builders. CRM tools, project management software helping businesses of all sizes achieve their marketing goals. We are writing about benefits of using SaaS for businesses, and sharing our top picks for the best tools currently available on the market. Whether you are a small business owner looking to streamline your marketing efforts or a larger enterprise seeking to improve your marketing efficiency, we hope that you will find this useful and informative.