Optad360 Review: Boost Ad Revenue With Machine Learning

A good thing is that Optad360 is a Google Certified Partner. It’s not a scam or some other ungenuine company. You can monetize your website without worrying about anything. Another pro is the machine learning used by optAd360. 👍

It enhances revenue potential while maintaining a good user experience. The machine learning-based tools enable optimization increases in earnings from the marketing advertising space on your websites, like Ezoic.

Inside the algorithmic concept, automatic detection of website content and design leads to continuous enhancement of ad space for revenues. As a result, you can be optimistic that the ads displayed on the webpage apply to their viewers’ requirements.

They also support 16+ languages, including English, Filipino, French, German, Italian, Japanese, Korean, Russian, Spanish, and others. Read ReklamStore Review.

A standard method of monetizing online content is using website ads because it takes less time and is simple to deploy. There are countless different monetization options. 😕

You can choose one that best suits the features of your website. Programmatic monetization today is very popular, and most companies use that AI technology. Also, optAd360 is one of them. All works automatically in programmatic.

You can relax if you partner with a trusted ad platform. Also, a reliable monetizing provider will provide access to markets like the best SSPs, positions, and professions. You can be guaranteed that only high-quality ads will display on your website.

It indicates that you will be able to begin making money from any new ad placements you select to put on your website at will. Let’s start my Optad360 Review.

1. What will Optad provide?

When it comes to what you choose to work with, every ad company has its own set of guidelines. There are other features and technological differences between suppliers. Here are some of what Optad provides to us 👇

👉 Simple integration

Simply insert a standard tag into the website to enable the Connect and Perform monetization options to unlock your website’s maximum capabilities.

👉 Dynamic ad design

The website’s quality, user activity, and device all affect how the site’s ads are displayed. It’s fully automated enables more effective revenue potential. The website is full of ad space because it selected the proper ad units, significantly impacting revenues.

Their flexible ad arrangement for your website is dynamically displayed and filled by their Ad Mapper technology. It scans the webpage and adds a suitable ad style created by analyzing multiple essential parameters.

👉 Ads Refresh

Enhance the number of ad impressions. Machine learning affects the rate of ad revenue by detecting ad spots in the viewers’ engaged viewpoint. An effective technique is to refresh the ads in specific places while keeping a positive UX for site visitors.

👉 Header Bidding

A simple explanation of header bidding Real-time bidding for the sale of advertising space, with the Supply Platform submitting the highest bid to the Ad Network.

You can obtain the most efficient CPM by equally merging the SSPs with the highest figures. The set price and retargeting conditions publishers give on the ad server are then matched to these bids.

A simple explanation of header bidding

A top offer is chosen from the filter bid, and the user’s display is shown with the ad content. The process would take a very brief amount of time. ✔

Header bidding needs the Javascript snippet area of a website. This Java script code enables publishers to create bid requests by leveraging browser assets.

👉 Accurate Reports

Continuous availability of information keeps an eye on your revenue, ad views, clicks, and CPM daily. There is a real-time revenue statistics service available.

👉 Optad360 Demand Partners

With so many partners using header bidding, Optad360 is already partnered with Google. Here are some additional partners. 👇

  • Yandex
  • Adform
  • Mgid
  • Taboola
  • Rubicon
  • Criteo
  • Sovrn
  • Pubmatic
  • RTB House
  • Xandr
  • OpenX
  • Index Exchange

2. Basic Requirements For OptAd360

I’ll outline which types of requirements are expected for optad360 approval. According to a qualified Google partner, the guidelines are similar to Google. Most of the website’s traffic must originate from organic searches.

Basic requirements for optAd360

The use of Optad360 does not require a Google Adsense account. Your website must provide at least the required page views to meet the standards of optAd360.

The exact minimum requirement depends on the country; some need at least 50 000 monthly page views, while others need 500 000. Here is the list of countries.

Other prohibitions, such as those against illegal traffic and other stuff, don’t need to be mentioned because they are precisely the same as those regarding Ezoic and Mediavine.

3. Display Ad Format

There are many different ad formats available there, including video and banner ads. Here are some examples: With Optad360, you can access in-feed native, static, floating, screening, anchor ads, in-text videos, stuttering videos, pre-roll and post-roll, vignette ads, and more.

Optad360 Video Ad Examples
👆Optad360 Video Ad Examples
Optad360 Sticky-Ad Examples
👆Optad360 Sticky-Ad Examples
Optad360 static ad Examples
👆Optad360 static ad Examples

4. Optad360 Payments

The 30-day billing cycle is similar to Ezoic and Adsense, which advance earnings to the following month. On Optad, there is only a $100 minimum payout threshold, and there are no costs related to the revenue transfer.

Optad360 Payment

They provide many payment options, including bank transfer, PayPal, Payoneer, and TransferWise.

I like that because many ad networks offer payment options, just a few like PayPal or bank transfer. Still, Optad offers four, making it possible for everyone to apply them.

5. Start With Optad360

If you meet Optad360’s traffic requirements, get started here anyway. You should also review Google’s standards and guidelines.

Start with optad360 network

Fill out the sign-up form for optad360 with all the necessary information to get started. They will manually analyze your website and get in touch with you for the next step.

The website’s information chooses the website’s monthly site traffic and submits the past ninety days’ worth of analytics statistics. Wait a few days.

If your website is approved, they will mail you; otherwise, an account manager will get some other information from you. Personally, they require additional site traffic information on Google Analytics like GEO, Session, and other stuff.

6. Pros And Cons

According to my viewpoint, which is dependent on my past history and other people’s opinions and comments, optad360 has more positives than negatives. However, it depends on what you like and find unsatisfactory.

Pros Cons
1. More assistance from a personal account manager 1. No in-depth statistics analytics like that of Adsense or Ezoic
2. Easy integration; nothing manual is required. 2. The beginner has no chance in a high traffic requirement.
3. A dynamic ad layout is presented. 3. Threshold of $100, but this is ok for traffic requirements.
4. Multiple videos, native, and banner ad types 4. Low CPM rates when compared to Madiavine and Adthrive, but this depends on your traffic quality.
5. Machine learning has little effect on website speed.
6. Numerous payment methods and a 30-day payment cycle.

7. Do Optad360 Ads Affect the Site Speed?

Of course, they do, as do all ad networks and providers. Websites with ads load significantly slower. There is no avoiding it.  I recommended using excellent web hosting and a reliable cache plugin to solve this without negatively affecting the speed.

8. Ads.txt: Transparency Of Programmatic

Most monetization solutions have an ads.txt file to perform correctly and enhance the integrity of automated advertising. The data includes a list of suppliers to sell the site’s ad inventory. It’s like making a public statement about who can sell your ad space.

You can quickly add it to the root of your website by using the file manager in your hosting CPanel to locate your website folder. Create an ads.txt file, and add your provider lines. 

When utilizing WordPress, Ads.txt Manager is one of the free plugins for managing ads.txt. Once integrated into your WordPress, adding the file is straightforward.

9. Optad360 Alternatives

There are a ton of alternatives on most platforms. Also, read my Comprehensive AdSense Alternatives article; there is a ton of information.

👉 Ezoic

Ezoic is the best option since they are growing in popularity. Nonetheless, Ezoic contains ad management and the most well-known publisher optimal solution. Start and Increase ad revenue by 50-250% with Ezoic.

Excellent supply partners offered by Ezoic include OpenX, Appnexus, Spotexchange, Amazon, Yahoo, Outbrain, and the official Google Partner. Ezoic is at the number one spot because if you have a decent website and can touch everyone.

While many monetizing networks have some traffic requirements, Ezoic gives a small publisher a chance, which is excellent. A Google Certified Publishing Partner. Learn more about Ezoic here. 👉 Read my  Ad Networks For Small Publishers.


👉 Mediavine

Another Google publishing partner, Mediavine, is an excellent approach to generating decent revenue because it offers the best CPM in the marketplace. Its long approval process can’t reach small publishers.

You cannot utilize other monetization methods with Mediavine because it is a filled ad management solution, but affiliates are allowed. Its minimum threshold for wire transfers is $200, whereas PayPal’s is $25.

Your revenues will improve if you receive a large amount of traffic from leading countries. Other traffic is not a big problem since it performs effectively.

Mediavine requirements 50,000 sessions (It hit with almost 65-70k page views) to your websites during the past 30 days. You must have original content that is both long and interesting. The website complies with Google’s advertising standards.

👉 Monumetric

Anyone can use it if the website receives an ideal visitor. Since Monumetric is a professional ad management platform, you earn good profits. It offers you PayPal and money transfer as two payment options. 65 days after the month’s end, the bill is due.

Monumetric is a solution because it requires 10,000 PV, which is a manageable number. A quality level need always because the requirements are the same as Google’s. There is a $99 setup fee if you don’t have 80k PV. But, it may be deducted from your income.

👉 NeworMedia

Since I’ve never utilized them, NeworMedia has gotten positive ratings. Real-time bidding, cutting-edge analytics, and a Google MCM partnership for resale offer high-quality ads with speedy user experiences.

The platform integrates header bidder tech with significant advertising networks to maximize your earnings. Like AdSense, the payment periods are 30 days. Wire transfers, Payoneer, and PayPal, are the available payment options. 

Google’s ad policies and at least 30k monthly visitors are requirements for NeworMedia. They also expect that your website will contain at least two ad units.

👉 Valueimpression

If you want to maximize your revenue from impressions, use ValueImpression, which enables publishers to enhance their ad revenue. It does fine because there are still around 50 more top-notch ad demand providers.

Valueimpression has been performed with standard yield and high traffic. They accept wire transfers, cryptocurrency, and Payoneer as forms of payment.

Valueimpression requires at least 100,000 monthly pageviews and excludes gambling and X-rated content. It should be simple for you to access them if your website complies with the standards. Registering a website on their marketplace is simple. 

Wrapping up 👌

Time to finish up my Optad360 Review. If you meet the requirements, should try this ad management platform. Optad is fantastic, but it can make money from nothing. As always, you need visitors and high-quality content to see some decent results.

I don’t recommend using AdSense if you meet the requirements for Ezoic, Mediavine, Optad360, or any other top-notch CPM network. However, if you’re unknown about this and aren’t eligible for any of that, AdSense is a good start. 👍

Adsense is a simple way to monetize, simply insert a little code, and it will display related ads to your audience. The only issue is that you won’t earn much else. 😂

You can access many monetization options, and selecting the ideal ad platform can be tricky. Also, if you began with some, utilize fewer ad placements because the user experience is one of the most important aspects of any website. 😎

Also, websites that use multiple monetization sources slow web speed and affect SEO because search engine algorithms punish websites with many ads. 👉: Check out my post on WordPress speed optimization.

If you despise ads, you can use sponsored content from client links and guest content to earn money. You will need some traffic and a good Doman authority rating, too. Avoid using low-quality solutions like pop-unders and push notifications. 

By studying different traffic monetization tactics, you’ll probably earn twice as much revenue as you expected. It won’t be difficult for you to realize the actual value of your traffic and learn how and where to optimize it.

The most critical part of using ad networks is web hosting. If you’re experiencing troubles, don’t forget to read my hosting reviews. 👇

Wrapping up
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Madushan Bandara

I’m Madushan Bandara from Sri Lanka, and I’m currently studying in the MIS program at our local university. A blogger, YouTuber, and WordPress designer. For the past 6–7 years, I’ve been involved in online stuff.

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