How to create website for small business? Easy-peasy way with Wix

Discover how to quickly create a company website with Wix. Create an account first, then select from more than 800 free templates or a template developed by artificial intelligence (AI). Then, without knowing a single line of code, use the user-friendly Wix website builder to personalize your site. Finally, go through and double-check the menus, pages, and content on your website, select a plan, and publish it.

Step 1. Register for a Wix account to access the website builder

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Go to Wix and click “Get Started” on the main page as the first step in creating a Wix website for a small business. You will then be given the option of logging in or making a new account. You can use the Wix website builder to make a simple business website for free, but you’ll need to upgrade to a premium account if you want additional features like e-commerce or to acquire a free custom domain for your site.

Pricing options for Wix range from $16 for hosting, a free domain name, and an SSL certificate to $27 per month for complete, powerful ecommerce for online stores, restaurants, hospitality enterprises, and more.

Step 2. Choose the Wix website editor you want to use

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After selecting the option to create a new website, you will be sent to a page that will inquire as to the kind of the website that you intend to develop. If you provide Wix a general description of what your site is about, it will help them select which features to include on your basic site. It is not required to answer the questions exactly, but it will help them determine which features to add. Don’t worry too much about this particular aspect because these features can be implemented at a later time.

The next thing you’ll need to do in order to figure out how to create a website with Wix for your company is to determine whether you want to use the Wix artificial design intelligence (ADI) option or the normal Wix website Editor. If you choose the ADI option, you will be questioned about the kind of your business as well as the functions and capabilities that you envision your website having (like bookings or forums). The ADI will make a template specifically for you based on the responses you provide.

If you select the option to construct a website using Wix’s basic Editor, the first thing you will do is browse through the over 800 different templates that are available and choose one of them. This gives you the most flexibility in terms of design, and yet you can still develop your site quickly thanks to the fact that Wix templates come with prebuilt pages and readymade section blocks, frequently with a number of different permutations.

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Having trouble deciding which editor to use? The following is a list of the most common applications for any website editor offered by Wix:

  • Wix ADI is the best option for those who are new to web design as well as businesses who need a website up and running quickly. It is important to keep in mind that because the ADI creates a template for you, you will have less options for personalizing the look of your website if you use the ADI rather than the regular editor.
  • Wix Editor is the full-featured drag-and-drop that Wix users are familiar with and adore since it provides practically endless design customization options. If you are not familiar with how to build a website, it is easy to make mistakes that cause your site to look unprofessional. Users who are confident in their design abilities and who want a website that looks more distinctive and customized will benefit the most from this option.

On the ADI, you will not be given the chance to choose a template from among the 800 category and industry-specific templates that are available on Wix. However, if you would rather work in the Editor rather than ADI, you are free to do so whenever you choose. You will not be able to switch from the Editor to the ADI at this time; however, you will be able to locate the history of your site and restore a previous version.

Step 3. Pick a template and edit your company website

It doesn’t matter which editor you go with; the process of building a website with Wix will be quick, code-free, and uncomplicated regardless of which editor you use. However, the process of editing will be different no matter which option you go with. The Wix ADI is a section-based editor, which means that in order to build pages for your website, you must select, delete, and edit individual sections.

The Wix Editor that comes standard is a true drag-and-drop editor, which means that you can move elements around your website by dragging them and then dropping them in the location that you want them to be. There are also premade content blocks that you can add to your website by pointing and clicking. Many of these content blocks come in multiple variations, allowing you to choose the exact design style that you desire. Also, keep in mind that if you select the Wix ADI, you won’t be given the option to select the template that will be used for your website.

Both editors provide you with a wide variety of useful tools to work with. You will, however, have to make a few adjustments in order to create a custom website that is tailored to the requirements of your company. Your website’s structure (by adding or removing pages), your header and footer, the content that appears on your pages, and the features that can be added to your small business website through native applications and third-party programs are the primary things that need to be modified.

Step 4. Go Through Your Website and Make Sure It’s Search Engine Optimised

After you have achieved the look and functionality that you desire for your website, you should check everything one more time to ensure that you have not overlooked anything. You can make certain that you have prepared your website for your small business in such a way that it will be successful by using our website basics checklist. Some of the essential aspects that need to be double-checked are as follows:

  • Header and footer of the website: Modify the header content to include all of the information that your site visitor needs to know when they first arrive on your website (e.g., branding, navigation menu, cart). Make the footer into something of a secondary menu that includes your contact information, social media widgets, and a search box that’s just a little bit bigger.
  • Navigation of pages: Check that the navigation bar at the top of your website lists all of the pages in the correct order. Do not overlook the necessity of generating subpages (for example, by placing Contact Information as a subpage of About Us). This keeps your website less cluttered and makes it easier to navigate, which improves the overall experience for site visitors and further enhances the site’s optimization for search engines.
  • Google Analytics: Google Analytics provides you with insights into how site visitors interact with your website by analyzing the data collected from the visitor’s browser. It does not cost you anything to use, and it can provide you with useful data that can help you refine and perfect your marketing strategy. To add Google Analytics to your website, you will need to head back to the dashboard of your website. To get found on Google, select the “Get Found on Google” option from the “Marketing & SEO” menu on the left. To link your Wix site to your Analytics account, just follow the on-screen instructions.
  • Website preview: Before you actually publish your website, make sure it looks exactly how it will. In the top left corner of the screen, you will see the words “Publish” and “Preview.” Click “Preview.” You can get a preview of how your website will appear on mobile and desktop devices by clicking the mobile icon that is located in the same place (ADI), or by clicking the mobile view icon that is located in the top left corner (standard Editor).
  • Every page should have its SEO settings added to or updated, as follows: To access the search engine optimization (SEO) tools that are available, on both the ADI and the Editor, click on the Page menu that is located to the left of your screen, scroll to the page that you want to optimize, and then click on the gear icon (ADI) or the ellipsis (standard Editor). The ADI provides a Page SEO function that is very easy to use and will assist you in filling in your keywords, descriptions, and URLs. On the other hand, the standard Editor comes with an advanced SEO feature that enables you to add structured data as well as meta tags.

Wix also provides SEO tools, which can be found on your dashboard under the heading “Marketing & SEO.” To improve the performance of your website, click through these links. If you already have a website that you’re planning to migrate to Wix, you should concentrate on the URL Redirect Manager, which can be found in the “SEO Tools” menu.

Step 5. Go Live with Your Wix Business Website (& Opt for a Paid Plan)

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The very last thing you need to do is click the “Publish” button, which is located in the upper right corner of the screen. However, if you choose the free plan, Wix advertisements will be displayed on your website, and your domain name will be redirected to a subdomain and appear as yourname.wix.com. This is not an adequate presentation for a commercial enterprise. Investing in a subscription plan is required if you want to link an existing custom domain or receive a free domain name for a period of one year.

Step 6. What to Do After Building a Wix Website

After utilizing Wix to successfully establish a website for your company’s small business, it’s time to start working on expanding your visibility on the internet. Promoting a website can be done in a variety of methods, including the following:

  • Work should be done on search engine marketing, which includes both search engine optimization (also known as SEO) and paid digital advertising.
  • In relation to search engine optimization, make sure you are targeting the appropriate keywords and incorporating them into your content by making use of the most effective keyword research tools, which may include software that is available to you for free.
  • Placement of your company’s information in internet directories, beginning with the most essential of these, your Google Business Profile, will help you build a stronger local and online presence for your brand (GBP).
  • Your company should utilize social media to promote itself; similar to search engine marketing, this should involve both free and paid strategies, such as social media advertising.
  • You can get professional assistance in constructing the online presence of your brand from a leading digital marketing agency such as Hibu or from a qualified freelancer on Fiverr.
  • Develop a marketing campaign using email to educate your contacts about your most recent sales and specials, as well as to spread information about your company.
  • Invest in some reasonably priced business cards that prominently feature your company’s website.
  • Draft a press release discussing your firm, any noteworthy new products or services, or anything else related to your business that would be of interest to the media.

In conclusion

You should now be familiar with the process of using Wix to create a website for your small business in just five straightforward steps for a beginning cost as low as $16 per month. Wix’s All-in-One (ADI) Editor is just what you need if you want to launch a website as rapidly as humanly possible. Use the basic drag-and-drop Wix Editor for the finest possible level of customisation available on the market. Both will provide you with a website that has a professional appearance and is loaded with useful features through the use of Wix’s native tools and third-party apps.

Techexplains Team

Techexplains Team

We are a team of digital marketing experts with years of experience in website builders. CRM tools, project management software helping businesses of all sizes achieve their marketing goals. We are writing about benefits of using SaaS for businesses, and sharing our top picks for the best tools currently available on the market. Whether you are a small business owner looking to streamline your marketing efforts or a larger enterprise seeking to improve your marketing efficiency, we hope that you will find this useful and informative.