How to Create a Website for Your Business Using Wix

Small business owners and entrepreneurs who want to reposition their products, services, and brands online have the opportunity of a lifetime right now thanks to a rare window of opportunity. The results of a survey conducted by McKinsey revealed that despite the fact that customers in the United States are once again making frequent trips to traditional shopping establishments, they are spending more money than ever online.

Establishing a solid presence on the internet is necessary if you want to make the most of the expanded market. This guide will walk you through the steps of creating a website for a small business, from selecting a business template to working with tools like a name generator and adding features to enhance the user experience. The end goal is to create a website that is profitable and successful for the small business.

1. Select a premade template for a company website

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To get some ideas for your own website, you should begin by browsing through these various categories of business websites that are hosted on Wix. When you are selecting a template for your website, it is important to search through the various categories in depth in order to find the one that is the best fit for your business and your persona. You should take into consideration the look and feel of what you want your website to express, whether it be modern, simplistic, or retro.

Consider using one of Wix’s fully customizable business website templates if you’re going into business for yourself. These templates can be adapted to any field.

2. Select a web host and a domain name for your website

A web hosting provider is required in order to publish your website on the internet so that it can be accessed by others.

As a helpful hint, Wix provides free website hosting that is both secure and dependable, with round-the-clock security monitoring and integrated SSL certificates to protect its users. Additionally, it boasts an impressive uptime of 99.9 percent, which ensures that your website will continue to function normally on dependable and secure networks.

After that, you will need to acquire a domain name, also known as the address of your website, and link it to the hosting provider that you have chosen. Adding credibility to your company’s website and increasing brand awareness both come from selecting a domain name that is memorable and catchy. When choosing a name for your website, be sure to keep these best practices in mind:

  • You want your domain name to be easily understood and shared by as many people as possible, so make sure it’s pronounceable and spelled correctly.
  • People will have an easier time remembering your domain name if you keep it brief and user-friendly. For instance, when you type a lengthy name into the address bar, you are more likely to make a typo than when you type a short name.
  • Be distinctive in order to differentiate yourself from the competition. It is also a good idea to keep your domain name in line with your brand, as this will pave the way for an online presence that is consistent throughout. You can choose to have your website’s domain name be the same as your company’s name or something very similar to it.
  • Stay away from using numbers and hyphens in your domain name because doing so can make it difficult to remember (is it five or five?) or cause confusion. When typing, it’s especially simple to lose track of hyphens and other punctuation marks.

3. Optimize for SEO

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The process of ensuring that websites can rank well on search engines through organic queries is referred to as search engine optimization, or SEO for short. You will be able to reach a larger audience, which will result in an increase in both the quantity and quality of traffic to your website if you work to improve the ranking of your website within the relevant search results.

You can start improving your site’s search engine optimization (SEO) by implementing some of the following essential strategies, even though there is a lot more information to learn about how to get your company found on Google:

  • Find relevant keywords. You will need to conduct keyword research in order to gain a better understanding of what your potential customers search for, specifically the phrases or words that they use to locate the goods, services, and options that they are looking for. Including these keywords in a natural way throughout your website, from the page heading and content to the image alt text, will assist in improving your website’s rank in the search results that are relevant to your query.
  • Enhance the functionality of your website. The performance of your website has an effect on where it is ranked in search engine results. Within one to two seconds, your web pages should completely load or display in desktop and mobile browsers, respectively. You can improve the performance of your website in a number of ways, including incorporating images with the appropriate dimensions (for instance, by favoring JPEG files over PNG ones) and avoiding the practice of packing your web pages to capacity with information.
  • Add a meta description. This is the brief description of your website that appears below your URL when it is shared on social media or in search engine results. Your website’s click-through rate can be increased, which increases your chances of ranking higher in the search engine results, if you have a compelling meta description copy that is also optimized for keywords.

Consider utilizing the powerful Wix SEO tool to get your website’s optimization process started.

4. Put the user experience first

Your customers’ perceptions of both you and your brand will be impacted by the quality of the design of your website. In addition, providing a pleasant user experience can make your customers feel more content with your company, which in turn can have a positive impact on the number of people who visit your website, as well as conversion and bounce rates

In this particular scenario, you should pay close attention to the following:

  • Navigation menu. The user’s experience can be significantly impacted by a website’s navigation. Choose the appropriate menu for your site and audience so that you can improve navigation and keep your visitors happy. For instance, the site’s header, which contains the traditional menu, appears at the very top of each and every web page. Or you could use the hamburger menu, which is a simple three-line icon that is widely recognized and is utilized more frequently on mobile websites.
  • Calls-to-action. A call to action button, also known as a CTA button, is an element that is designed to encourage users to perform a specific action, such as “contact,” “buy,” “subscribe,” or “submit.” Text, color, size, shape, and even placement on your site all play a role in the effectiveness of a call to action (CTA), all of which are designed to entice a user to click and proceed towards making a purchase or filling out a contact form.
  • Adapt it to work on mobile devices. Did you know that approximately half of all web traffic comes from mobile devices around the world? Since billions of people use their smartphones to do just about everything, from shopping to booking appointments and taking courses, you’ll definitely want to think about how visitors view the mobile version of your site.
  • A helpful hint: With the Wix mobile Editor, it’s simple to make your website compatible with mobile devices.
  • Connecting with social media. The user experience can be affected by the social media icons or links that are displayed on your website. You can encourage visitors to engage further with your company by including icons for social media platforms such as Twitter, Facebook, or Instagram within your copy. As a reminder to site visitors, place them in a prominent location in the headers and footers of your website, or integrate live feeds from social media. In addition, you can add a social bar to your website, which will connect visitors to any of your social channels as soon as they click on it.

5. Create useful pages

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Any company that conducts business online absolutely needs to have a website that contains multiple pages. It gives you the ability to cover a wide variety of content, products or services, as well as nearly every facet of your business enterprise.

Tip: Using Wix, you can easily create a website that contains multiple pages, and you can even add new pages after the website has been established.

When creating a website for your company, be sure to include these crucial pages:

  • Homepage. A homepage is often compared to the storefront of a business, and if it is inviting and easy to navigate, it will hook your potential customers and bring them deeper into your website. Make sure this is the case by employing readable fonts in addition to eye-catching images or videos. In addition, strategically placed calls-to-action should be included throughout your website to encourage visitors to proceed with the next step.
  • About Us page. Prospective customers are interested in learning more about who you are and what sets you apart from other businesses. This vital information, as well as the history of your company, its goals, values, and mission statement, can be effectively communicated through the use of a “About Us” page. You might also want to think about including a professional biography on this page, especially if your company is on the smaller side.
  • Contact us. The most effective way for prospective clients to get in touch with you is through your website’s contact page. This page ought to contain all of your contact information, such as your physical location, business phone number, links to social media, business email address, and a brief contact form.
  • Online store. Because more and more people are buying things online, it is now absolutely necessary for many companies to transform their business models to accommodate eCommerce. Establishing an online storefront provides you with a number of benefits, including access to more advanced web tools that can assist you in the management and expansion of your small business. These encompass everything from the management of order fulfillment to the development of a personalized checkout experience for customers to the facilitation of safe online financial transactions. When you’ve gotten your eCommerce website up and running, you’ll have access, both on your desktop computer and on your mobile device, to a powerful dashboard that will allow you to centralize and streamline all of your business operations.
  • Bookings page. If you are a service provider, you are aware that it is essential to your company to provide potential customers with convenience and efficacy in order to win their business. You will be able to accept bookings and payments in a streamlined manner if you equip your website with an online scheduling application. With an all-in-one booking solution, you can manage the schedules of both your customers and your employees, as well as provide membership plans, subscriptions, and open trial sessions. In addition to this, it enables you to host sessions through Zoom, which expands your audience reach and helps you acquire more customers.

6. Stock your website with useful and engaging content.

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Not only will the presence of high-quality, recently updated content on your website encourage visitors to come back to your site, but it will also send a signal to search engines indicating that your site contains information that is current.

Consider including the following types of content on your website as you begin to think about incorporating or writing content for your website that attracts traffic and engages the market you are trying to reach:

  • Blog. A large number of companies maintain company blogs, in which they share content with their customers and offer insights into the industries in which they work. Bloggers create and publish articles that are focused on a particular topic, and they frequently act as a forum for lively online debates and conversations. You should prioritize and select pertinent topics for your blog posts, ones that will resonate with your audience and help establish you as a voice in your industry. Your brand can gain exposure to new audiences by publishing compelling content on your blog. For instance, if your company manufactures and sells wine, writing a blog post titled “How to Store Wine at Home” can help you attract new audiences while simultaneously introducing your brand.
  • Testimonials. Customers, colleagues, or anyone else who has benefited from your work or offerings are typically the ones to provide testimonials. Incorporating customer endorsements into your website helps to increase the credibility of your company and fosters trust among your clientele. This is extremely important because potential customers can determine whether or not their requirements will be met by your business based on the experiences of previous customers. The majority of businesses utilize customer quotes because they are simple to acquire despite the availability of various testimonials. Simply approach a customer and ask them directly for one. You are able to add testimonials to virtually any part of your website, including the homepage, individual product or service pages, and even a page that is specifically devoted to testimonials.

7. Make sure you have a reliable CRM in place

To foster a relationship with customers that will last over time and to increase the number of leads you capture, you will require effective customer relationship management (CRM). Once it is linked to your website, a customer relationship management system (CRM) gives you automation for marketing and sales force, as well as customer contact and project management.

A helpful hint: Ascend by Wix provides a free CRM that is both comprehensive and powerful, and it can be easily integrated with your website. Forms to collect important contact details such as emails, leads, and testimonials are included in the platform, which also includes a wide range of other advanced features.

8. Include a privacy policy

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The disclosure of how a business collects, handles, and processes the data of its visitors is required by the law in many nations around the world. As a result, users have become more cautious about sharing their personal information online and more concerned about how businesses make use of it.

As a consequence of this, it is of the utmost importance that you compose a privacy policy for your website, detailing how and why you collect information from site visitors. Trust with your users will be established as a result of this transparent and upfront communication. You can write a privacy policy for your website by customizing one of the examples that are provided, and then adding it to the footer of your website. You also have the option of installing a consent banner for cookies.

9. Promote your site

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Once you’ve established a website for your business, you’ll realize that you’ve also established a central location for all of your other digital marketing endeavors. You can boost the visibility of your company in the eyes of potential customers by implementing a couple of these efficient marketing strategies that require little to no financial outlay on your website:

  • Email marketing. This type of targeted communication helps to develop relationships with customers while also generating conversions. In addition to these benefits, you will also see an increase in engagement with your brand, traffic to your website, and promotion of your company. You are able to create and send all different kinds of email campaigns with the help of a powerful email marketing service that enables you to personalize the emails for the people you are trying to reach.
  • Social media marketing. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter are just some of the popular social media platforms that many companies use today to tap into the power of social media and communicate with large audiences located all over the world. Through the use of social media marketing, you are able to promote and share content about your company on a consistent basis. This content can take the form of live streaming, content generated by users, stories, or posting in specific groups.

10. Monitor the functionality of the website

Utilize web analytics tools and delve deeper into your site’s traffic patterns if you want a complete understanding of how well your site is performing. You can learn where your users are coming from, how they found their way to your website, and which pages they spend the most time on based on their behavior while they are there. As soon as you have a better understanding of your visitors, whether they are first-time visitors or returning visitors, you will be able to make decisions based on data regarding what your website requires to improve its overall performance.

A helpful hint is that Wix Analytics will provide you with in-depth insight into the traffic trends and visitor behavior of your site.

Techexplains Team

Techexplains Team

We are a team of digital marketing experts with years of experience in website builders. CRM tools, project management software helping businesses of all sizes achieve their marketing goals. We are writing about benefits of using SaaS for businesses, and sharing our top picks for the best tools currently available on the market. Whether you are a small business owner looking to streamline your marketing efforts or a larger enterprise seeking to improve your marketing efficiency, we hope that you will find this useful and informative.